Meet Amy Javier, a Latina Ready to Help and Elevate Women’s Voices

Amy Javier BELatina Latinx
Photo courtesy of Amy Javier.

In a world where the pace of information and the proliferation of platforms seem to saturate us, the veracity of the news we consume is increasingly tenuous.

Although it is our nature to want to be aware of what is going on, we often fail to distinguish where the information we consume originally comes from.

Getting the information to concoct a story can be a magical process. And it couldn’t happen without the people behind the scenes, such as publicists or PR agents.

Yes, we’re talking about the unsung heroes who make sure that the information is not only correct but that it gets where it needs to go. In fact, without publicists, news cycles would be bland.

And Amy Javier, a Latina publicist from Washington Heights, is one of those often overlooked heroines in the communications world.

Amy Javier strives to elevate women and tell the stories that deserve and need to be told. In essence, Javier helps promote cultural diversity from all trenches of her profession.

BELatina News had the opportunity to speak with her recently about her drive and ambitions, and she reminded us that it’s okay to walk on a path that isn’t linear.

This is what she told us.

The interview has been lightly edited for clarity. 

BELatina News: Tell us a little about your career path.

Amy Javier: I am first generation. No one in my family has an actual certificate from graduation. Well, my stepdad is an NYPD cop, so he’s like the closest to being formally educated. Anyway, I graduated with my Associate’s degree and then decided to go into the workforce immediately after to obtain experience and because my family needed it. 

Do you feel that going directly into the workforce after your Associate’s degree impacted your path somehow?

AJ: I do value college a lot, and I feel like I could have benefited from having two more years. But, I still don’t regret it. I wouldn’t change it because I have so much hustle in my life right now. I feel like I have more flexibility to do what I want now. For example, I wake up super early to engage in both my business and my job, which brings me joy and peace.  I’m not sure this would have been the outcome had I paid for four years of college.

It’s great to see how much confidence you’ve had in your path. But, did you worry at any point? If so, what did that look like? 

AJ:  I was very stressed during college because I was thinking about the future. I suppose a lot of it had to do with me being aware of my Latinidad and being a woman of color. I was afraid that might not be as accepted.  But I think a part of me took that as motivation. Instead of taking the educational route, I opted to immerse myself in a work-related role because of the hustle I knew I had within me. Since I took that route, it allowed me to grow. 

Where did this route lead you?

Amy Javier: It led me to fashion. I just became really passionate about working with women. I started working with really major designers, and that’s when I started learning PR, which prompted me to work for in-house PR. Shortly after, I began feeling really connected to the models while backstage. I was even giving pep talks to some of them.

What was your vision while in the fashion industry?

AJ: I feel like that was the moment where my love for women’s empowerment started taking off.  I knew that my ultimate vision laid in helping women through my work and through the particular experiences that make up the fashion industry.  I look at the fashion industry with a wider lens in the sense that it can (and has become) more inclusive. Since then, the evolution of fashion has taken off by showcasing more inclusivity in terms of body types. All women of all colors are now being accepted today more than ever. 

Aside from empowering women through fashion and your expertise in communications, what else have you done? 

AJ: I became a life coach for a couple of years. That role allowed me to guide high-standing women who were pursuing a career change. I was a blend of career, lifestyle, and empowering type of coach. Then, my agency, Pink Suit, came along. 

It’s so great to know that you’ve remained laser-focused on empowering women. Now, tell us a bit about your new venture, ‘Pink Suit’

AJ: Yes, it’s definitely been a wonderful ride! So, Pink Suit is like a marriage of a lifestyle company; it’s a merger between lifestyle and PR. We focus on plenty of topics, such as health, wellness, real estate, and design. At Pink Suit, we make sure we help our clients be successful. Also, because of my love of helping women, we focus on helping promote and elevate women’s brands.  

BN: What’s the meaning behind it?

AJ: Well, it came about because of my love of fashion. However, the name was mostly because I love a good, strong, Latina boss dressed in a suit, especially a pink one. I believe it just screams feminine power, which ties in that deep connection I have with women and the drive to help them as much as possible. 

BN: You speak on femininity as it is its own power. What does this mean for you? 

Amy Javier: So, if you think about it, femininity allows people to enter spaces that others might not be able to get into. That feminine power provides people a specific vision and drive. Through femininity, our abilities can flourish beyond wonder. For example, the power of elegance and the power of eloquence can be heightened to their maximum potential because of that feminine perception. I think we’re in a new time where women are being celebrated for their feminine energy, and the femininity within them is finally being valued. It’s great that things are changing in the world for women. I see it in the number of people advocating for longer maternity leaves, seeing so many outspoken women, and just in the whole movement relating to empowerment. 

BN: Have you ever found yourself pushing away from stereotypes?
AJ:  There were stereotypes even in my Latino family. For instance, they believed that a woman with a degree should go find a husband almost instantaneously and get married. Of course, once that happened, they also expected a baby. It’s not a bad path, but I’ve been holding that off because I feel like it’s more important for me and my career to be in a high-standing position. I also think I need to continue to develop my own understanding of creation, especially as a Latina. You know, feel ready that I can do that. Then, I can go ahead and do all those other things.

BN: Did you find the decision of putting your foot down challenging? 

AJ: I think that’s been one of the biggest challenges for me — not giving in to that stereotype of having a family first. But I want to stay career-minded for some time and then revisit the other things later in life.

BN: As someone who deals with communications and makes impactful decisions on a daily basis, do you have any advice you’d like to give the BELatina audience?
AJ: Be intelligent with your choices, but also listen to your intuition. You need to have that balance where you are using your mind and your heart. Everything I’ve done has been out of love, including the love for myself. 

BN: Is there anything else you’d like to share with us?

Amy Javier: Yes! I am open to connecting with anyone that feels the call to work with me — whether they have a startup or anything else. I understand that getting a business off the ground may be like a lot of work, especially if it’s a Latina trying it out for the first time. That is why I’ll be more than happy to help anyone who is looking for guidance.

Amy Javier is a Latina ready to help other women and Latinas alike because she understands that you sometimes need a push from your peers. If she isn’t an inspiration to the entire community, then I don’t know what is.