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Aubrey Plaza and Bad Bunny Prove Latinos Aren’t Just Guests in Super Bowl Ads — They Own It

Credit: Ritz Crackers/ YouTube

Aubrey Plaza and Michael Shannon may be battling for the title of the saltiest personality, but in Ritz’s first-ever Super Bowl commercial, the true victory belongs to the Latino community.  

The 30-second ad, set in the exclusive Salty Club in Utah’s Salt Flats, shows Plaza and Shannon debating who has the sharper edge. As Plaza bites into a Ritz cracker and discovers its perfect buttery, salty flavor, she’s left speechless — until Bad Bunny makes his entrance. 

The Puerto Rican reggaetonero strolls in, casually snacking and grinning, much to Shannon’s annoyance. When Shannon tells him to stop smiling, Plaza warns him that they’ll be kicked out. Bad Bunny shrugs, unconcerned, letting the moment unfold with effortless cool. His presence, nonchalant yet commanding, captures the essence of what Latinos do best — own the room without trying. 

About the Super Bowl Ad Where Aubrey Plaza and Bad Bunny Appear In

The ad, created by The Martin Agency, Gifted Youth, and PXP, aired during the first quarter of the game. A 60-second extended version adds even more fun, showcasing Bad Bunny’s flair with some slick close-up magic. It’s evident that this commercial represents a significant milestone for Latino representation, featuring both Plaza, of Puerto Rican descent, and Bad Bunny, one of Puerto Rico’s most influential cultural figures. Together, they prove that Latinos are a force to be reckoned with.  

For Bad Bunny, this ad is yet another achievement in an already monumental year. His latest album, Debí Tirar Más Fotos, is dominating the charts, and his upcoming residency in Puerto Rico cements his place as the island’s reigning star. Let’s face it: Bad Bunny continues to carry Puerto Rico (and Latinos) with him every step of the way. 

This campaign is a bold move by Ritz’s parent company, Mondelēz International, as they expand their pop culture influence. After featuring Kris Jenner in last year’s Oreo ad, they’ve now taken the opportunity to highlight the rising prominence of Latino talent. The Super Bowl is a platform for influence, and with Plaza and Bad Bunny at the forefront, this moment belongs to the Latino community. 

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