Bad Bunny, Cheetos, and Adidas Join Forces in New Campaign

Cheetos Bad Bunny BELatina Latinx
Photo: Frito-Lay North America, PepsiCo, Inc.

Bad Bunny and Cheetos continue to encourage the Latinx community to leave their mark. This time, and following the success of the Bad Bunny and Naughty Cheetah 2020 campaign, the collaboration’s rallying cry continues to ring loud in a second phase.

As announced by Cheetos in a press release, Chester Cheetah and Bad Bunny now bring fans two exciting experiences just before the start of the school year. ‘Deja tu Huella’ goes to the next level with an exclusive fashion collaboration with Adidas and the Student Scholarship: Deja tu Huella. This contest will award $500,000 in prizes to students in the U.S. and Puerto Rico.

“It’s an honor to give back to the Hispanic community that has done so much for me,” Bad Bunny said in a statement. “Between music and fashion, there are so many ways to leave your mark on culture, and I want to encourage everyone to follow whatever path inspired them. That’s what the Deja Tu Huella program is about.”

A limited collection

The Adidas Cheetos x Bad Bunny collection combines the Puerto Rican singer‘s signature style and Cheetos’ animal print and orange colorway.

To get their hands on a piece from the collection, fans will have the opportunity to preview exclusive items through their “Cheetle-iD,” which can be unlocked at www.CheetleiD.com. The first group of 100 fans will have access to purchase.

Those who did not get early access can also sign up on the page to purchase the merchandise on August 6 through the NTWRK app.

An Impact Challenge

Also, to participate in the #DejatuHuella TikTok Hashtag Challenge, fans in the U.S. and Puerto Rico can submit a 60-second video showing how they are making their mark on the community and culture or the world, and tag @Cheetos, #DejatuHuella, and #Entry to be eligible. 

For more information on how to enter and complete rules, visit www.cheetos.com/dejatuhuella. 

Videos can be made now through August 18, and winners will be announced in late 2021.

“We’ve seen how our fans have left their mark on the world and recognize the influence the Hispanic community has had on mainstream culture,” said Jessica Spaulding, senior director of marketing, Frito-Lay North America. “Cheetos has long been a brand that celebrates all forms of self-expression, so we’re proud to team up once again with an icon like Bad Bunny to help the next generation Deja tu Huella through the launch of the Estudiante Fund and fashion collab with Adidas.”

In addition to the Deja tu Huella Estudiante Fund, the Cheetos brand’s parent company PepsiCo has pledged $275 million to the Hispanic and Latinx community.