El Barrio de San Juan, Santurce, in Puerto Rico, is celebrating as its basketball team, Cangrejeros de Santurce, emerges from obscurity with new faces behind the helm.
The team, founded in 1918, announced on social networks that Bad Bunny officially joined Jonathan Miranda and Noah Assad as the new partner of the renewed franchise.
“The main commitment and purpose of this initiative is to help foster positive change on the island,” the team said in a press release. “The goal is to incite to promote a better future through sports, music, and the arts.”
— Cangrejeros Basket (@CangrejerosB) May 17, 2021
Cangrejeros is one of the longest-running teams in the Caribbean, reaping its greatest successes in the late 1990s and early 2000s. Known for being one of the greatest dynasties in National Superior Basketball, with five championships under their belts in a six-year period, the Cangrejeros is another Puerto Rican emblem undermined by financial scandals.
Ever since San Juan Mayor Jorge Santini removed them from the Roberto Clemente Coliseum in 2005, management instability began to rock the team.
Alleged fraud by Ariel Rodríguez, who was the owner prior to Ricardo García and Camilo Domínguez, left a string of financial problems and misuse of team funds.
After a couple of years of inactivity, Puerto Rico’s Baloncesto Superior Nacional (BSN) announced the return of the Cangrejeros de Santurce for the next season that will begin on July 8, 2021, as reported by El Diario.
The return was led by Noah Assad, Bad Bunny’s manager and an entrepreneur and co-founder of Rimas Music Entertainment.
“We are thrilled to bring the Santurce Cangrejeros back to the BSN. We are committed to the city and the fans to recruit the best talent and provide a first-class sports show,” said Assad to a local media outlet.
Now, with Benito’s media and financial support, the team will return with new talent and a transformed image, “using elements such as the streets and neighborhoods to strengthen that sense of identity and pride in the team’s hometown.”