Just when we thought that Latinx innovation and entrepreneurship couldn’t surprise us anymore, Brilla Media, the distribution platform by and for Hispanic entertainment, comes up to prove us wrong.
The company was created by Ralph Paniagua, Manny Ruiz, and Joseph Paniagua, the founding pioneers of the Hispanic social media industry, sports marketing, pop culture festivals, media, and press release wiring services.
According to a launch press release, Brilla Media “will leverage decades of expertise, strategic alliances, and insights to provide brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling.”
Just ahead of the first trifecta of major Latinx pop culture festivals in Los Angeles, New York, and Miami this spring, Brilla’s proprietary distribution platform ensures delivery of premium digital CPE for branded content through payments, ownership, revenue, and partnerships.
Los Angeles’ Cinco de Mayo will open the West Coast on May 1 with a star-studded spring festival. Summer will highlight the Empire State’s venerable 116th Street Festival on July 10. Hispanic Heritage Month will be the theme of Miami’s epic fall program, NuestroFest, on Oct. 2. Conditions permitting, all three festivals will take place both physically and virtually in 2022.
Thanks to Brilla’s premium digital television and broadcast platform, the three bilingual, multi-generational festivals will garner millions of verifiable and guaranteed views for partner brands.
“Our ability to guarantee premium views for branded storytelling content – including our Trifecta of festivals – is a chief cornerstone of Brilla’s offering and something that is only possible through the team and partners we’ve assembled,” said Brilla Media Managing Partner Joseph Paniagua.
“Nothing I’ve done before compares to the sheer scale of partnerships, digital media inventory, reach, talent, celebrity and influencer access that Brilla already represents from Day One of its operations,” said Manny Ruiz, Co-Founder of Brilla Media. “I’m extremely honored to be part of a platform that is truly Latino-owned and will also have a huge focus on producing Social Good projects that continuously serve our Latinx community.”