São Paulo, Brazil has introduced a drive-thru art gallery in the midst of a world that so much yearns for any inkling of normalcy. The exhibition was curated by the Brazillian Luis Maluf, who is also the owner of the Luis Maluf Art Gallery. This thoughtful event comes after Brazil’s president, Jair Bolsonaro, allegedly defeated his coronavirus infection — something that can be said to be a karmic effect considering he denied the virus for so long.
This innovative art gallery is a true testament to how we are learning how to deal with our current situation. In some sense, it is looking like we are learning how to navigate this new reality. Though it may not be easy or ideal, it’s something we need to do in order to maintain whatever sanity we have left after being immersed in a pot full of uncertainties.
The creation of this drive-thru gallery was influenced by drive-in movies and their historical effectiveness. It was named “DriveThru.Art,” allowing artists to exhibit their artwork on 18 panels measuring 33 feet wide by 16.5 feet high. The space used for this event is held in a warehouse that used to be a metallurgical business.
“As it is an exhibition inside the car and at a time when there is nothing to do, an audience that is not a consumer of culture, may come here,” said Luis Maluf according to the The Associated Press.
People can view the artwork only while they are in a car. The cost to enjoy this coronavirus-era show is about eight dollars per car with up to a maximum of four people inside of it. If someone doesn’t own a car, they can use a car provided by the exhibition that can fit up to three people, for the same price.
The trip around the shed takes nearly one hour. In order to prevent the accumulation of the exhaust of cars, which can be deadly, a maximum of 20 cars are allowed at any given time. Everyone must remain inside the car throughout the show.
The drive-thru gallery entertains its guests by providing them with QR codes that give them access to audios that explain the artwork. The pieces displayed were inspired by the pandemic.
Brazil has been one of the Latin American countries most affected by the coronavirus. Its Amazonian indigenous tribes have been especially vulnerable to it.
“Art brings reflections, very important discussions, especially during this chaos that we are experiencing,” Maluf said. “The exhibition tries to bring a gesture of hope, but also issues that are happening now.”