If all you see on billboards and commercials is the choreography of ‘In the Heights,’ it’s not by chance. The flavor of Latin culture in the U.S. is living a new Renaissance — and Jennifer López knows it.
The iconic Latina entertainer and entrepreneur has seized on the momentum to position her production company, Nuyorican Productions, as one of Netflix’s new contractors.
As reported by Deadline, López has signed a multi-year deal with the streaming giant that encompasses feature films, TV series, and unscripted content, with an emphasis on projects that support creative women, including actresses, writers, and filmmakers.
Along with her partner, producer Elaine Goldsmith-Thomas, López already has two feature film projects in the works with Netflix, including ‘The Mother,’ directed by Niki Caro, and ‘The Cipher,’ based on the novel by Isabella Maldonado.
“I am excited to announce my new partnership with Netflix. Elaine, Benny, and I believe there is no better home for us than a forward-leaning content creation company that seeks to defy conventional wisdom and directly market to the millions across the globe who no longer view art and entertainment with the kind of boundaries and limitations of the past,” López said in a statement. “We at Nuyorican Productions are thrilled to find like-minded partners in Ted Sarandos, Scott Stuber, Bela Bajaria, and the whole team and look forward to getting to work right away.”
For his part, Stuber, who serves as Netflix’s Director of Global Films, shared excitement for what the two can accomplish in the coming years.
“Throughout every aspect of her career, Jennifer López has been a force in entertainment. In partnering with her and Nuyorican, we know she will continue to bring impactful stories, joy, and inspiration to audiences around the world,” he said.