Rosario Dawson Gives Voice to La Borinqueña in a Campaign for the Latinx Vote

Rosario Dawson La Borinquena BeLatina Latinx
Photo courtesy of Entertainment Weekly.

Just weeks before the election that could bury U.S. democracy forever, the 501(c)(4) nonprofit organization, Poder Latinx, has launched its latest campaign for the Latinx vote with Rosario Dawson.

According to, the organization launched its Votar es Poder (Voting is Power) campaign, a digital ad featuring La Boriqueña, “a female Afro-Puerto Rican comic book superhero,” whose voice is played by Dawson.

The campaign aims to encourage all eligible Latinx in the U.S. “to spread the word that Latinx can change their communities by using their very own superpower — their vote.”

Through a partnership with Univision, the largest Spanish-language network in the U.S., the campaign aims to reach millions of Latinx voters, “to ensure no community is ignored or left behind in decision-making processes impacting the future of the country,” the campaign says.

“We are so proud to be teaming up with La Borinqueña and taking this message to Latinx voters ahead of this year’s historic election in November,” said Yadira Sánchez, co-executive director of Poder Latinx. “Poder Latinx workers and volunteers are focused on getting as many community members to register to vote as possible, educating them on the power of their vote, and promoting the importance of early and mail-in voting in the context of COVID-19. Having this amazing partnership will help get our message out to an even larger audience that will result in a record-breaking turnout from this important constituency. Our goal is to reach out to thousands of Latinos and young voters through our digital content to encourage them to exercise their democratic right, and ensure that the effect of their vote is long-term and will help bring solutions to the inequality facing our Latinx and other minority communities.”

La Borinqueña, created by artist Edgardo Miranda-rodríguez of Somos Arte, is “a first-generation Puerto Rican living in New York, who received superpowers while studying abroad in Puerto Rico.”

“Latinx can play an integral role in electing governments and promoting policies that help their communities,” said creator Edgardo Miranda-Rodríguez. “Voting really is a superpower, and it can change lives across the country. We knew La Borinqueña, the first Afro-Puerto Rican superhero with her own series, was the perfect choice to support this crucial message.”

With information from