Another year, another Latin Alternative Music Conference! While we are still restrained and following safety protocols due to the global pandemic, we are excited to know that the LAMC will be held virtually again and globally accessible.
This year the annual conference, usually held in New York IRL, will be broadcasted free through registration on May 4 through May 7. This makes it easy for industry professionals, colleagues, and fans to network worldwide!
LAMC is a learning gift for the whole industry spectrum, all while enjoying both emerging and established artist performances in the Latinx community.
As always, there will be a variety of panels, including the second annual “Wonder Women of Latin Music,” “The Creative Process in Pandemic Times” featuring huge names such as Carla Morrison, Guaynaa, and Eduardo Cabra, to name a few, and the “Afro-Latino!” panel. The conference will also get into speculating the future of touring.
According to Billboard, this anticipating touring panel entitled “Post Pandemic Touring on a Local and Global Level” will feature “CMN’s Henry Cardenas, OCESA’s Andrés Sánchez, WME’s Richard Lom, Seitrack’s Javier Montemayor, PopArt Music’s Diego Sáenz and Electric Feel Entertainment’s Austin Barmak” – essentially, a little bit of everything through the eyes of these touring professionals.
Other networking opportunities, workshops, and panels include Spotify’s workshop “How Your Music Travels the World,” the panel “Publishing: Opportunities in 2021 and Beyond,” peermusic’s workshop “Fundamentals of Songwriting,” Facebook’s workshop “Mejores Prácticas y Storytelling Con Música,” the panel “Tengo La Voz! Digital Marketing and Promotion,” TikTok’s workshop “Amplifica Tu Audiencia y Posiciona Tu Música a Través de TikTok,” KRK’s workshop “Behind the Board with Dave Pesado and Friends,” the panel “Rompan Todo Y Ahora Qué?” featuring heavyweight female artists such as Andrea Echeverri and Julieta Venegas, the panel “Streaming Strategies,” Apple Music’s workshop “Integraciones y Herramientas para Artistas,” City National Bank’s workshop “Financial Advice for Musicians,” the panel “Exploring Alternative Revenue Sources,” and the workshop “Navigating US Tax Withholding.” All of this, and I haven’t even gotten into the performers and artist talks!
The bottom line is that apart from being a gem that unites old friends and upcoming colleagues, the Latin Alternative Music Conference is educational. Now that it’s currently free, everyone interested in the current music industry state should tune in. Artists speaking and performing this year include Natalia Lafourcade, Mon Laferte, Gabriel Garzon-Montano, Vanessa Zamora, and Ana Tijoux, just to name a few.
So make sure to register and prepare for it! The amount of knowledge and virtual entertainment is valuable and, best of all, currently free (no travel expenses and expensive lodging, y’all!).