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Latino Boxer Oscar De La Hoya’s Provocative Video Launches ‘Tanga and Ta-tas’ Campaign for an Early Kick-off of Prostate Cancer Awareness Month 

Latino Boxer Oscar De La Hoya's Provocative Video Launches 'Tanga and Ta-tas' Campaign for an Early Kick-off of Prostate Cancer Awareness Month 
Credit: Instagram/ @oscardelahoya

Venezuelan boxer Oscar De La Hoya and Holly Sonders recently raised some concerns after they posted a provocative video that many took at face value as just another attention-seeking post. But as the dust settled and the views piled up, the couple revealed a more significant motive behind their performance — raising awareness for breast and prostate cancer. 

‘Tanga and Ta-tas’ Awareness Program Was launched by Oscar De La Hoya

In a response video obtained by TMZ Sports, De La Hoya and Sonders explained that their racy moves weren’t merely for entertainment. The duo, with Sonders dressed in a bikini and De La Hoya in a skimpy banana hammock, used the viral moment to launch their “Tanga and Ta-tas Awareness Program.” Sonders explained, “A lot of you thought we were crazy with the first video, but all we really wanted to do was bring awareness to the ta-tas and to the peckers. It’s that time of year to get a prostate exam and a mammogram.” 

In the Latino community, discussions about health are often met with reluctance, particularly when it comes to sensitive topics like cancer. This makes initiatives like Oscar De La Hoya and Holly Sonders’ “Tanga and Ta-tas Awareness Program” vital, as they help break the silence surrounding these issues. De La Hoya, a boxing legend and a hero to countless Latino men, has the power to inspire this community to pay attention to their health, especially concerning prostate cancer.  

Boxing has deep roots in Latino culture. According to Statista, 21 percent of Latino/Hispanic respondents stated that they were avid fans of men’s boxing. And legends like De La Hoya have long been figures of pride and inspiration. By championing such a cause, De La Hoya could spark a much-needed conversation within his community, encouraging men to prioritize early detection and regular check-ups. 

The timing of the video wasn’t accidental, either. As September marks Prostate Cancer Awareness Month, the couple’s message carries significant weight. De La Hoya, a longtime advocate for breast cancer awareness due to the loss of his mother, Cecilia Gonzalez De La Hoya, to the disease in the 1990s, has continually worked to promote early detection. Their viral dance video was simply the latest effort in a broader campaign to break the stigma surrounding these health issues. 

The couple also shared that they had personally donated $50,000 to Adventist White Memorial Hospital in Boyle Heights, Los Angeles, to help fund screenings for those who need them. The hospital’s cancer center bears De La Hoya’s mother’s name, a reflection of his ongoing commitment to the cause. 

With their unconventional approach, De La Hoya and Sonders hope to turn an often uncomfortable topic into an open conversation, encouraging early detection and annual screenings. Their message is clear: cancer is no joke, and they’re using their platform to make sure that message reaches as many people as possible. 

It’s Time to Get Comfortable Talking About Health Topics

De La Hoya’s boldness paid off in more ways than one. Their viral video even attracted a $500,000 offer from adult entertainment platform CamSoda for a repeat performance. But the real payoff, they hope, is the impact on public health. “We hope that our lighthearted video brings awareness to two diseases that are not funny at all,” they said in a joint statement. “We want to do whatever we can to help provide men and women with access to the screenings they need to stay healthy for their families.” 

Their mission seems to have good intentions. Still, sometimes it takes a little boldness to get the message across. 

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