America Ferrera and Eva Longoria Launch ‘She Se Puede,’ a Digital Community to Empower Latinas

'She Se Puede,’ BeLatina Latinx
Photo courtesy of diariolibre.com

It’s not a social network; much less a regular blog. Actresses and activists America Ferrera and Eva Longoria have launched She Se Puede, a digital platform based on a play on words with the iconic slogan of the United Farm Workers of America, to empower and mobilize the vote of Latinas in the United States.

“This election year, everyone is reminded of the Latino population numbers and how fast we are growing as a community. But let’s be clear: demography is not destiny,” said activist, actress, producer, and director America Ferrera, “Unless and until we believe in our own potential and realize our own power, we will remain underrepresented as a political and cultural force.” 

“This year, there are 32 million eligible Latino voters in the U.S., yet Latina turnout rates are 14 to 20 percent lower than non-Hispanic Black or white women,” according to Stephanie Valencia, co-founder, and president of Equis Labs and Equis Research. “These women are turning out in lower numbers, not because of apathy, but because they don’t feel certain they have the power to change their own lives, much less the outcome of an election.”

According to PR News Wire, She Se Puede will feature content for Latinas in the U.S., including articles, videos, and photos, “celebrating stories of Latina achievements. Topics to be covered by the platform range from health, parenting, and nutrition to beauty and civic engagement.

The organizers also hope to hold virtual events and connect the community through text messages, emails, and social networks.

She Se Puede is a state of mind,” said activist, actress, producer, and director Eva Longoria. “So when we say empowerment, we mean we want Latinas to feel empowered in everything that they do, from their careers to their workouts, to what food they eat, and even how they can request their mail-in ballot.”

As PR continues, She Se Puede was created after the founders gathered at the beginning of 2020 to discuss how they could take personal responsibility for encouraging Latinas to engage civically. That conversation was in the context of knowing that Latinas’ experiences and perspectives are too often excluded from society. 

“From organizing rallies in support of Dreamers to ensuring farmworkers are equipped with masks and critical supplies, Latinas are changing this country for the better,” said activist, author, and civil rights attorney, Mónica Ramírez. “There are so many heroes among us, but too often our stories aren’t being told. She Se Puede is a platform that will amplify efforts that support Latinas and empower us all to feel confident that we can make change ourselves.”