McDonald’s Lends A Hand To Latino Students To Tackle Virtual Education During COVID-19 Pandemic

McDonald's Lends A Hand To Latino Students BeLatina Latinx
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We have talked endlessly about the impact and importance of e-learning during the new coronavirus pandemic. In the United States, in particular, the situation seems more ambivalent than ever.

Between the risk of schools without the necessary protocols and a government strategy that is conspicuous by its absence, millions of children and youth will have to return to school in an attempt to maintain “normalcy” in their development process.

To facilitate this process, McDonald’s has announced that it will take additional steps to support the HACER® 2020 National Scholarship winners while continuing their educational activities.

In a press release, McDonald’s announced that it would equip each of the winners with a “tech backpack” that includes a laptop, wireless mouse, and headphones, “some of the tools needed to succeed in a virtual learning environment.”

The fast-food giant added that it is aware of the economic difficulties and obstacles that Hispanic and immigrant students in the country face in accessing education.

They also highlighted the impact that the COVID-19 pandemic has had on these communities, which have a five times higher rate of hospitalization, and where 50% have lost their jobs during the economic downturn.

“We understand that in addition to the financial stress of higher education costs, students today are facing shifts to remote learning, limited access to counselors due to school closures, changes in standardized-testing, and a number of other factors that add to an already stressful college application process,” said Santiago Negre, HACER® scholarship committee judge and head of McDonald’s National Hispanic Consumer Market Committee. “We are proud to support Hispanic youth in fulfilling their dreams of obtaining a higher education by providing them with scholarships and some of the essential tools they need to succeed in an evolving virtual education environment.”

Created to provide educational opportunities for Hispanic students and motivate them to pursue higher education, the McDonald’s HACER® National Scholarship has awarded more than $31.5 million in scholarships, to-date, and helped 17,060 students since its founding in 1985. The McDonald’s HACER® National Scholarship is one of the largest programs committed to college scholarships and resources for Hispanics, awarding $500,000 to 30 outstanding Hispanic high school seniors annually.

The HACER scholarship winners are selected based on their academic achievement, community involvement, and financial need. The rigorous selection process includes a completed application, a personal questionnaire, and interviews with a distinguished panel of judges representing academia, business, media, and McDonald’s.

Hispanic college-bound high school seniors and their parents are encouraged to visit for additional college resources in English and Spanish and details on how to apply for the McDonald’s HACER® National Scholarship. The scholarship application period opens on October 5, 2020, and runs through February 5, 2021.