‘Mi Familia Vota’ Sets a New Benchmark in Fundraising For Latino Voter Turnout

Mi familia vota BELatina Latinx
Photo Credit Mifamillavota.org

At a time when the administration’s response to the coronavirus pandemic has weakened conservative Latino support for President Trump, organizations across the country have mobilized for unprecedented voter turnout.

According to the Associated Press, Mi Familia Vota, an Arizona-based Hispanic voter advocacy group, has announced it will spend up to $10 million to bring the Hispanic vote to battleground states.

The Phoenix-based group made the announcement Thursday and said it will begin its campaign in Arizona and Florida, dedicating $7 million to efforts to boost participation and $3 million to television and digital advertising, the AP continued.

Eventually, the group plans to expand to voters in California, Colorado, Michigan, Nevada, Pennsylvania, Texas and Wisconsin.

“Basically what we’re saying is we’re not going to wait for political parties to do it themselves. They don’t invest in our communities,” CEO and executive director of Mi Familia Vota Hector Sanchez Barba told the AP.

Data from the Pew Research Center indicates that the proportion of eligible U.S. voters who are Latino reached a record 13.3 percent this year, including 24 percent of eligible voters in Arizona and 20 percent of eligible voters in Florida.

However, data from 2016 indicated that those voters went to the polls in smaller proportions than non-Hispanic whites, and census data indicates that 47 percent of eligible Hispanic voters in Arizona voted, while just over 60 percent of eligible white voters did.

Matt A. Barreto, co-founder and managing partner of the polling and research firm Latino Decisions, said some data indicates that demographics can, and have, pushed Democratic candidates across the finish line.

“We saw this in 2018, where the record Latino vote in an interim period provided the margin of victory for [Sen. Kyrsten] Sinema [D-Ariz.],” Barreto told AP.

But to win the support of the “sleeping giant” that is the Latino vote in the United States, the fight and the work will have to be organized on many fronts.

After the Biden campaign had published its micro-targeting message in several Hispanic accents, states like Florida and Arizona remain contentious between those who reject the administration for its anti-immigrant stance and those who embrace a Trumpian conservatism — especially when it comes to Cubans and Venezuelans.

Just last Saturday, Miami was the epicenter of an ideological battleground between those who took to the streets in support of President Donald Trump and those who held up pro-Joe Biden slogans in southwest Miami-Dade.

Supporters of the commander-in-chief held up signs and waved flags in front of the entrance to Tropical Park on Bird Road on Saturday afternoon, WSVN said. The rally, organized by Latinos for Trump, also showed support for the police. Cameras captured some protesters with “Blue Lives Matter” signs.

On the other side of Bird Road, supporters of the former vice president held a “Biden Cares” rally to encourage the use of facemasks as a measure to help stop the spread of COVID-19.

Meanwhile, the entire state of Florida shattered the national record Sunday for the largest single-day increase in positive coronavirus cases in any state since the beginning of the pandemic, adding more than 15,000 cases, according to the AP.