Reggaeton superstar Daddy Yankee has partnered with Netflix for a new project, this time stepping into the role of executive producer. The series, called “Neon,” follows a young woman in the music industry and will be co-produced by Endemol Shine Boomdog. The series was created by Mexican American author, screenwriter, and journalist Shea Serrano. It was ordered for eight episodes.
In addition to his role as executive producer, Daddy Yankee will also make a cameo appearance in the series. The reggaeton singer expressed his excitement for the project, stating that it will showcase the Latine experience in a new and innovative way.
As previously reported by “BELatina News,” the series counts on consultation by the empowering Latina storytellers Katelina ‘La Gata’ Eccleston and the L.A. Times reporter Suzy Exposito.
“La Gata” had been hinting at the news since early February, though she never mentioned a name.
She tweeted, “spoke with one of my Reggaeton idols today and I… I’m still geeking” on February 9th. She followed her first tweet with: “10-year-old me wouldn’t even believe me right now lmaooo I am literally losing my mind!!!!!!!!!! Today was beautiful.”
Spoke with one of my Reggaeton idols today and I… I'm still geeking.
— reggaetonconlagata.com (@ReggaetonXGata) February 9, 2023
Like her, we are just as excited for all of this!
Daddy Yankee continues to push the envelope
“Neon” marks Daddy Yankee’s second project with Netflix, following the release of his documentary “Daddy Yankee: El Jefe” in 2019. The Puerto Rican artist has also collaborated with other streaming services, including a partnership with Amazon Music for his album “El Disco Duro” in 2019.
As a pioneer in the reggaeton genre, Daddy Yankee has amassed a massive following with hits like “Gasolina” and “Dura.” His success has even led him to being introduced into the United States’ Library of Congress. In recent years, he has expanded his reach beyond music, delving into the world of film and television production.
“Neon” is set to premiere on Netflix later this year, adding to the streaming platform’s growing lineup of diverse and inclusive content.