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Regina Merson BELatina La Jefa

Beauty That Gives Back: Embracing Your Inner Jefa With a Chic New Lipstick Shade

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Finding the perfect shade of lip color can really change your entire look, but it's more than just a style boost — the right...
All Day Make up

Makeup Products that Literally Last 12 Hours

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How many times a day do you retouch your makeup because you can literally feel it melting? Sometimes we can't even walk away from...
Rose Water Benefits

Here’s Why Rose Water is a Beauty Super Ingredient

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Rose water is a solution that has been used as a beauty product for thousands of years and was introduced by the ancient Greeks,...
Joyce Giraud Puerto Rico BELatina

Meet Joyce Giraud: The Philanthropic Entrepreneurial Mom with Equal Parts Beauty and Brains

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If you stumble upon a photo of Joyce Giraud, your first impression will most likely be awe. She is gorgeous. And accomplished. And did...
James Charles Tati Westbrook Jeffree Star

From Racist ‘Jokes’ to Low Quality Makeup: Beauty Influencers Biggest Scandals

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YouTube has become a reality show network for the beauty community. After gaining an abysmal popularity, some beauty influencers have not only served looks;...

Latinx Beauty Brands and the Women Behind Them

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BIG Business in Beauty It’s no secret that beauty products are a big business. And now more than ever, several of the beauty brands you...
Selena Gomez’s Rare Impact Fund Is Receiving Donations from Sephora for Mental Health Initiatives

Selena Gomez’s Rare Impact Fund Is Receiving Donations from Sephora for Mental Health Initiatives

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As the world observes World Mental Health Day, Selena Gomez and Sephora have made a groundbreaking commitment that's set to redefine beauty standards and...
Patty Arvielo and Sonia Guzman: The Latina Leaders Breaking Barriers in Business

Patty Arvielo and Sonia Guzman: The Latina Leaders Breaking Barriers in Business

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Have you heard about Carson Life? Well, if you haven’t, we’ve got you covered.   For starters, Carson Life is a company that focuses on...
Sandra Velásquez Nopalera BELatina Latinx

This Chicana CEO Redefines Corporate Success With Her Brand, Nopalera

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Sandra Velásquez always thought her destiny was on a stage with a band and a microphone. But life would show her that her mission...
Latinas to follow BELatina Latinx

10 Badass Latinas You Should Follow

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At BELatina, we celebrate women all year long. We are proud to elevate the voices of those who blaze trails, inspire, and empower. And...
Bomba Curls BeLatina Latinx

Meet Bomba Curls, The Afro-Latinx-Owned Label Fighting for Inclusivity

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At a time when the fight for racial equality and against systemic racism has become the highlight of 2020, it's time to take a...
BELatina Rizos Curl Target

Curly Queens Rejoice! Rizos Curls Makes Its Target Debut

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Rizos Curls, aka the must-have haircare products for curly queens with unruly tresses, is finally available to the masses. And let us all say...