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BELatina’s Weekend Recap: The Importance of Latino Representation, Puerto Rico, and More

What a weekend. 

It was nearly impossible not to learn about Hurricane Fiona this past weekend. Puerto Ricans did their best to welcome the nasty, category one storm. As we speak, Fiona is making her way to the Dominican Republic and north of Haiti. 

Though it was hard not to be laser-focused on hurricane news, there were some positive headlines. From Canelo’s win to Coldplay’s nod to Latino artists, there were a few moments that would make any Latino gleam with pride. 

In fact, Latino news made plenty of headlines these past couple of days. So, let’s go through them just in case you missed them. 

Manhattan’s USPS Swore in its First Latina Postmaster

United States Postal Service swore in its 46th Manhattan postmaster at an installation ceremony Friday. This role was created in 1659.

“It’s a very historic position right the postmaster for this city before it was NYC, it was New Amsterdam,” said Xavier Hernandez, a spokesperson for the USPS. 

Wanda Diaz, a Puerto Rican, is now filling the role of executive postmaster in Manhattan. This position was led by only two women before her; the rest were men. 

Diaz’s trajectory in the postal service is 26 years strong. She started out as a letter carrier and has climbed through the ranks since then.

Puerto Rican Public Figures Showed Their Solidarity with the Puerto Ricans Experiencing Hurricane Fiona


From an island-wide blackout to a historic level of rainfall, Hurricane Fiona hit almost five years to the day after the notorious Hurricane Maria. It’s been difficult to watch as many Puerto Ricans struggle with the threats imposed by the weather. But Puerto Ricans are being kept at the forefront of many people’s minds.

Bad Bunny, Daddy Yankee, Adamari Lopez, and Dayanara Torres were among the many that expressed their concern through their platforms. 

A Nielsen Study Finds That Complete Latino Representation Matters When it Comes to Streaming Programs

The Nielsen study, released on September 14, 2022, found a correlation between inclusivity and how well received a streaming program is in the Latino/Hispanic community.

“Inclusion of Hispanic [and Latino] talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural watchability,” the study stated.

“It’s clear that inclusion plays a significant role in bingeability and cultural watchability in content for Latinos,” said Stacie de Armas, Nielsen’s SVP of Diverse Insights and Initiatives. 

“Also significant is that Latino-led content not only serves Latino audiences but attracts new viewers and subscribers to platforms, who stay longer and consume more content, which goes to show the power of Latino-led content.”

First Lady Jill Biden Has Her Eyes Set on a Hispanic Heritage Month Event

BELatina’s Weekend Recap: The Importance of Latino Representation, Puerto Rico, and More belatina latine
Credit: Wiki Commons By Cheriss May

Though first lady Jill Biden hasn’t confirmed the date or details pertaining to the event, there is something in the works. 

Elizabeth Alexander, communications director for the first lady, stated that the first lady will host a Hispanic Heritage Month reception at the White House where she will continue to engage the community as she travels the country. 

We will stay on the lookout for such an event.

Coldplay Shows Its Love for Latinos

The beloved British rock band, Coldplay, made its way to Bogotá, Colombia this past week as part of their “Music of the Spheres” world tour. They had show dates on both the 16th and 17th of September. 

On the 16th, Chris Martin, lead vocalist, guitarist, and pianist surprised the crowd when he interpreted “La Canción” originally sung by J Balvin and Bad Bunny in their “Oasis” album. Martin sang the song in Spanish. Meanwhile, on Saturday, he invited Manuel Turizo to the stage. Turizo sang his latest, “La Bachata,” while Martin followed with his piano keys. 

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