WRAY, the Independent Latina-Owned Brand You Should Know About

WRAY clothes BELatina Latinx
Photo courtesy of wray.nyc

There are more and more stories of Latinas taking the initiative to change the world, and we’re here for it. Especially when it comes to fashion, we are proud to highlight the trajectory of Latina-owned businesses making waves in the marketplace.

That’s the case with WRAY, the New York-based, fine arts-inspired, inclusive clothing line founded by Wray Serna in 2015.

WRAY clothing stands out for the way it combines fashion, art, and functionality. As their website describes it, WRAY clothes “are not a flash in the pan.” Rather, they are unique pieces inspired by fine art but made to be worn every day.

Each season builds on the influences of sculpture and painting to create clothes that focus on both form and function.

WRAY uses recycled materials, and its shipping packages are compostable. The company works in conjunction with its production sites in Peru, India, and Shanghai to ensure that employees have ethical working conditions that include paid sick leave, maternity/paternity leave, a maximum of 40-hour workweeks, and holidays off, Yahoo reported.

Similarly, WRAY is size-inclusive, and her pieces are a statement of body positivity.

Founder Wray Serna was born in Utah and raised in Illinois and California. She graduated from California College of the Arts, where she studied fashion design, painting, and drawing. Serna continued her studies at Parsons School of Design in Paris.

In early 2020, just as the WRAY designs were in the process of pattern grading to extended sizes, costume stylist Rebecca Grice approached the creator about collaborating on the Shrill series starring Aidy Bryant.

WRAY has been recognized for her efforts and for being truly inclusive by magazines such as Vogue and is used by celebrities and artists such as Dakota Johnson, Molly Bernard, Hilary Duff, and Maya Rudolph.