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Bad Bunny and Jessie Reyez Part of Apple Music Up Next Live Series This Summer

Bad Bunny will be kicking off the Up Next Live series beginning this Tuesday, July 9th in Milan’s Piazza Liberty, where he’ll be able to showcase his trap beats to a predominantly Italian fan base at one of Europe’s international hubs. The Puerto Rican musician is fresh off the release of Oasis, the joint album he dropped on June 28th with Colombian J Balvin, a collaboration that Vulture charged with having the capacity to “shape a milestone moment across the musical landscape.”

Bad Bunny was humbled to be included in Apple Music’s Up Next, telling the program that he’s been taken aback by how many people — even music fans who don’t speak his language — have connected with his music. “There are a lot of fans that, when I go out in the street in the US, people who do not speak Spanish, I think they will not know me and they stop me, they ask me for pictures and they sing my songs,” he said. “[Up Next] helped me very much to make myself known in a market different from mine, not only the USA but in places where Spanish is not spoken or where perhaps Latin music does not dominate, exposing my music and giving people the opportunity to get to know what I do.”

Jessie Reyez IG BELatina Apple Concert
Photo Credit IG @jessiereyez

After Bad Bunny’s show in Milan is Toronto-born Jessie Reyez, whose parents hail from Colombia. Reyez performs at San Francisco’s Union Square Apple store on July 19th

Reyez’s fans have connected to her music through the raw honesty of her vocals and lyrics, something that the artist has cultivated through her own personal growth. “I don’t want to be hypocritical in how I deal with people or how I deal with my truth because I hate when people aren’t completely honest with me, so that’s what motivates me to want to be completely honest and vulnerable,” she told Page Six last month after her performance at New York City’s Governors Ball. 

She told the paper how a producer had once advised her that she would need to offer sexual favors to higher-ups in order to advance her career, something that she had been unable to respond to at the time. “I’ve had to learn how to empathize with my younger self that I wasn’t as bold to be like, ‘F–k off. F–k you,’ because that’s what I would do now because I feel like I’ve grown and I’ve never known that will before,” she said. “But that’s why I’m empathetic to some women that take the other route because it’s difficult.”

The Up Next Live series continues through August 23rd with Khalid in Washington D.C. at Carnegie Libraries Apple store. 

The full schedule is as follows:

7/9 Bad Bunny Milan Apple Piazza Liberty

7/19 Jessie Reyez San Francisco Apple Union Square

7/25 King Princess New York Apple Williamsburg

7/31 Lewis Capaldi Paris Apple Champs-Elysees 

8/9 Daniel Caesar London Covent Garden

8/16 Ashley McBryde Chicago Michigan Ave.

8/23 Khalid Washington D.C. Apple Carnegie Library

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