Eladio Carrión Went from Olympic Hopeful to Latin Trap Star and Now He’s the Face of New Balance

Eladio Carrión Went from Olympic Hopeful to Latin Trap Star and Now He’s the Face of New Balance
Credit: Eladio Carrion

New Balance reintroduced the M1000 with an experience that went beyond a sneaker launch. In collaboration with Foot Locker, the Miami event blended music, fashion, and culture with Eladio Carrión leading the way.

Eladio Carrión Went from Olympic Hopeful to Latin Trap Star and Now He’s the Face of New Balance
Credit: BELatina

The Hustle of Eladio Carrión

Before music became his calling, Carrión was making waves in an entirely different arena. As a professional swimmer, he represented Puerto Rico in the Central American and Caribbean Games and the Pan American Games, even securing a spot in the Olympics. But the reality of the sport set in — without the fame of a Michael Phelps, financial stability was hard to come by. Searching for a new path, he turned to comedy, building a following on Vine with spot-on impressions of well-known artists.

When the platform disappeared, he adapted once again, channeling his creativity into music and rising to become one of the most recognized names in Latin trap.

A Campaign That Blends Innovation and Heritage

Originally launched in 1999, the New Balance 1000 returns with a tech-inspired design that merges past and present. To bring this release to life, New Balance partnered with Carrión and Foot Locker for a campaign celebrating innovation, heritage, and self-expression. The sneaker, available exclusively at Foot Locker, reflects the ability to evolve while staying true to its roots.

The Miami launch event transformed this idea into an immersive experience. The Powered x1000 installation gave guests a closer look at the sneaker’s design, while a live DJ set the atmosphere. A special guest appearance added to the energy, with Carrión himself making the night even more memorable.

The M1000 represents reinvention, making Carrión the perfect choice to lead this campaign. His career has been defined by pushing forward, adapting, and staying ahead. Like the sneaker itself, his evolution keeps him at the forefront.

Will you be rocking M1000’s this spring?

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