Disney Joins Latin America Fashion Summit for the First Time and Strengthens Its Ties to Latino Audiences

Disney Joins Latin America Fashion Summit for the First Time and Strengthens Its Ties to Latino Audiences

The Latin America Fashion Summit in Miami became the stage for a new kind of collaboration when Disney joined the event for the first time, presenting its creative legacy through fashion. The company known for its storytelling expanded its vision to the runway, connecting artistry, innovation, and cultural exchange in a space shaped by Latin American talent.

Imagination Meets Design at the Latin America Fashion Summit

Disney Consumer Products curated an exhibition that paid tribute to the brand’s evolution through design. The display resembled a small museum, where garments, sketches, and textiles came together to show how imagination transforms into physical form. Five original pieces, first featured during Marvel’s eighty-fifth anniversary fashion show in Mexico, appeared in the United States for the first time. Each one embodied the power and individuality of Marvel heroines through Latin American craftsmanship.

The exhibition was arranged with precision, each element positioned to draw attention to craftsmanship rather than spectacle. Sketches and textiles surrounded the garments, creating a quiet visual dialogue between Disney’s creative heritage and Latin American design. The collaboration between both worlds felt deliberate, built on shared appreciation for culture and innovation.

A Conversation About Purpose

The exhibition evolved into dialogue during the panel Telling Stories Through Fashion with Disney, held on November second and moderated by Samantha Tams, co-founder of the Latin America Fashion Summit. The discussion featured Renata Navarro, Marketing Director for Latin America at Disney Consumer Products and Games, Daniel Herranz, Creative Director of Fashion Week Mexico and founder of Zucre, and designer Gracinha Cabrera, founder of BChy.

Together they explored how design and storytelling shape the fashion landscape in Latin America. Navarro spoke about the connection between creativity and purpose, Herranz reflected on the artistry behind identity, and Cabrera described the persistence needed to thrive as a woman in design. Their exchange underlined how collaboration creates space for representation and new ideas.

Disney Joins Latin America Fashion Summit for the First Time and Strengthens Its Ties to Latino Audiences

A Cultural Relationship Strengthened Through Design

Disney’s participation in the Latin America Fashion Summit aligns with the company’s broader effort to connect with Latino audiences through authentic cultural engagement. In recent years, Disney has explored Latino identity through stories that honor heritage and emotion. Films such as Coco and Encanto have become cultural touchstones, reaching global success while portraying traditions that feel deeply personal to Latino families.

This ongoing relationship between Disney and the Latino community extends naturally into the world of fashion. Latinos hold immense cultural and economic influence, forming a vital part of Disney’s audience and consumer base. By entering the Latin America Fashion Summit, the company acknowledged that cultural connection strengthens creativity and that fashion can express the same storytelling power that defines its films and music.

A Continuing Dialogue Between Creativity and Culture

The debut represented a continuation rather than a departure for Disney. It showed how storytelling evolves when imagination is shared across mediums and cultures. The garments presented during the summit were more than designs; they were collaborations rooted in identity and admiration.

Through its participation, Disney reinforced a growing awareness that creativity reaches its fullest expression when it includes the voices and visions of those who have long supported its stories. For many attendees, the event served as a symbol of how heritage, innovation, and artistry can coexist through purpose rather than spectacle.

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