Fuerza Regida and Dos Equis Launch New Collection to Fund Childcare and Job Training for Latino Families

The launch of the new Fuerza Regida and Dos Equis collection arrives with clarity of purpose. This is a project rooted in lived experience, created with input from Mexican American artists who understand the spaces they move through and the people they speak to. The campaign forms part of the larger “Ni Perdón Ni Permiso” initiative, which began earlier this summer and continues now through wearable expression.

Each item in the line reflects a different layer of identity. The collection includes t-shirts designed with references to personal storytelling, jackets inspired by the group’s stage presence, and five custom vests worn during a private show in Houston. That performance served as a preview of the design work and an example of how style connects with performance and community.

Auction Proceeds Will Support a Community Organization

Fans can now access these limited pieces through an online auction hosted by Dos Equis. The proceeds from the sale will support the Mexican American Opportunity Foundation, a California-based organization selected by Fuerza Regida. The foundation provides education, housing assistance, and family support services in neighborhoods with limited institutional resources. Its location near San Bernardino creates a direct tie to the group’s hometown, offering a sense of continuity between success and origin.

The auction will run until August 19 and is expected to draw participation from both music fans and collectors interested in one-off fashion items. Details are available on the official Dos Equis website, with updates shared on Fuerza Regida’s Instagram.

Fuerza Regida Honors Their Roots

The collaboration was shaped with input from designers who work within Mexican American creative circles. Each piece reflects the group’s visual identity and public presence, created with input that extended from concept to production. Rather than outsourcing the work to a separate branding firm, Dos Equis and Fuerza Regida remained involved throughout the process.

The result is a collection that signals more than affiliation. It shows how partnerships between artists and brands can evolve when the focus shifts toward cultural experience instead of seasonal product strategy.

An Extension of a Campaign Rooted in Self-Expression

The “Ni Perdón Ni Permiso” campaign first appeared through messaging focused on individuality and personal history. That approach continues in this new chapter, where physical pieces carry the same message introduced earlier in the year. For Fuerza Regida, the project reinforces their connection with audiences who live without hesitation, guided by identity rather than industry trends.

This is not the first time the group has linked performance with message. In recent years, their releases have combined sound with visual storytelling, and their chart success has reflected that approach. Their presence on streaming platforms, their Billboard entries, and their positioning on global charts show the scope of their reach. This collaboration with Dos Equis extends that reach into fashion and gives fans the opportunity to bring a piece of that expression into their own lives.

Please note that the pieces will never be reproduced, and the process will conclude when the auction ends.