Fútbol Icon Sergio ‘ El Kun’ Agüero Breaks Down How Latino Fans Can Reach the World Cup Field Through a ‘Golden Ticket’ Sweepstakes

Sergio “el Kun” Agüero speaks with the calm ease of someone who already lived several full lives through the same game that continues to gather Latino families across living rooms, restaurants, and phone screens every four years. Once among the most decisive strikers of his generation and now one of the most visible digital voices in fútbol culture, Agüero remains rooted in the rhythms that shaped him long before stadium crowds and global recognition became routine.

In a recent conversation with BELatina News, Agüero reflected on the arrival of the World Cup, the evolution of fútbol through new platforms, and the way Latino families preserve closeness across borders through tradition, technology, and shared rituals that stretch far past ninety minutes.

The World Cup and the Latino Heart of Fútbol, According to ‘El Kun’

The World Cup holds a distinct place within Latino life, where the sport exists as inherited language rather than scheduled entertainment. Agüero described the anticipation surrounding the upcoming draw as something that ripples through entire communities, fueled by the knowledge that the new tournament format places many nations within possible reach of the global stage.

“We are already very close to the draw,” he said. “Everyone is waiting to see how the groups will look, who will face who, and with this new format many countries truly have a chance to compete.”

For Latino communities, those possibilities carry emotional weight that extends far past standings and statistics. Entire neighborhoods move in synchronization with kickoff hours. Workdays bend. Family lunches stretch. Arguments erupt over lineups with the same intensity reserved for politics and love.

Supporting one nation never fully erases ties to another. Agüero emphasized that shared identity often outweighs rivalry.

“I always tell Latinos to enjoy the World Cup and to support our countries,” he said. “We are very family oriented people. The idea is to push in the same direction, to celebrate together instead of becoming enemies.”

Sergio Agüero On Life After the Stadium and Into the Digital World

Retirement changed the structure of Agüero’s days, yet it never loosened his connection to the game. After leaving the pitch, he entered the digital arena through streaming, content creation, and the launch of a global gaming team. The transition brought creative freedom along with unfamiliar challenges.

“When I started streaming, I realized quickly that it is not easy,” he said. “I connected well with people, and that made everything grow. I received messages from all over the world, not only from Argentina.”

Agüero described how online criticism became part of that education. Instead of withdrawing, he engaged directly.

“Some people try to provoke you,” he said. “In my case, I realized that if I laughed and debated with them, it became something fun. People began to see that I did not get angry easily, and that created a different kind of connection.”

For aspiring Latino creators, he spoke of patience as the invisible requirement.

“You need patience and calm,” he said. “You need to enjoy the people. If you go into it thinking it will be easy, you will get frustrated very fast.”

That digital space now allows Agüero to amplify new voices as well, offering younger creators visibility and economic access through collaboration.

The Way Families Stay Together

World Cup seasons arrive in a world where many Latino families already live with distance as a constant presence, which turns connection into something intentional rather than automatic.

While on the topic of connection, Agüero spoke of Argentina’s Christmas traditions with an affection that carried clearly through his voice.

“In Argentina, we begin celebrating on the night of the twenty fourth,” he said. “There is usually an asado, then we toast at midnight, and later there is music and dancing. When I was younger, I stayed up very late. Now I sleep earlier, but the tradition remains.”

His mother now lives in Spain, and technology now carries the weight once filled by shared tables.

“When midnight arrives there, I always call her,” he said. “We do a call or a video call so we can be together at that moment, even if we are in different countries.”

These quiet exchanges mirror how many Latino families continue to preserve togetherness across oceans, using screens as temporary bridges when proximity proves impossible.

The Golden Ticket and a Once in a Lifetime View of the Game

Further into the conversation, Agüero spoke warmly about his partnership with Verizon, which centers on access rather than spectacle. Through their holiday campaign, Verizon introduced the Golden Ticket Sweepstakes, offering customers the chance to experience the World Cup from directly on the field for a portion of the match.

“To be that close to the field during a World Cup is something very special,” he said. “It feels like being part of the game.”

For many Latino families, being that close to the field feels like touching a dream that once lived only on the screen. Generations grow up watching these matches from couches, community halls, and crowded bars. The possibility of standing inside that space transforms memory into lived experience.

“It is a very beautiful opportunity for the holidays,” Agüero said. “To give that as a gift to someone you love would make them very happy.”

For more information about Verizon’s holiday offers, please visit the Holiday Hub in English and Spanish to keep track of the latest and greatest premium experiences.

A Game That Continues Beyond the Final Whistle

Once one of the most feared forwards in global fútbol and now one of its most visible digital voices, Agüero occupies a rare space between legacy and reinvention. The pitch no longer dictates his days through training sessions and match schedules, yet the game continues to shape his work, his conversations, and the way he connects with the communities that still see themselves reflected in every pass and every goal.

The World Cup soon returns to its familiar role as a collective meeting point for the Latino world. Families will argue over starting lineups. Children will memorize chants. Distance will compress into ninety minute windows of shared emotion.

Agüero will watch this version of the tournament from a different vantage than in years past, yet his voice remains anchored to the same truth that binds millions.

As you can see, fútbol will forever belong to the people.