‘La Prima’ Tefi Pessoa Talks About the Importance of Latina Joy and Her New Collaboration With Rémy V

Tefi Pessoa speaks with the kind of honesty that feels instantly familiar to anyone raised in a Latino household where opinions move quickly across the table and nobody feels the need to soften their thoughts. The creator known to millions simply as Tefi built her audience by speaking the way many Latinas already speak among friends, which means saying exactly what you think and letting the chips fall where they may. During a recent conversation with BELatina about her collaboration with Rémy Martin, that same presence appeared immediately. The internet’s self-proclaimed prima speaks with conviction, humor, and a sense of cultural understanding that resonates deeply with the Latino community that helped amplify her voice.

Tefi built that connection by showing up exactly as she is, something the Latino community immediately recognizes.

Our conversation centered on her partnership connected to the launch of Rémy V, a white spirit introduced by the House of Rémy Martin through the campaign titled “it’s V you.” The collaboration also includes a limited edition accessory collection designed by Tefi, a project that really embodies the playful confidence she brings to her content and the emphasis she places on self-expression.

Anyone who has followed Tefi for years understands why this collaboration feels like a natural extension of the personality she has built online.

The Voice That Many People Found During the Pandemic

My own introduction to Tefi happened during the early months of the pandemic, when daily life shifted into an unfamiliar routine shaped by screens, isolation, and an endless stream of news updates that seemed to arrive faster than anyone could process them. I was living in Miami with my former partner, adjusting to a reality that felt both overwhelming and strangely quiet at the same time. Those months stretched endlessly. Days blended together and moments of laughter felt rare and therefore deeply valuable.

Like many people during that time, I turned to social media looking for connection. TikTok quickly became a space where people shared everything from cultural commentary to deeply personal reflections while the outside world seemed suspended in uncertainty. I, of course, slowly began curating my For You Page with the kinds of content that kept my mind engaged and grounded in reality.

Naturally, health news appeared next to chisme while entertainment commentary blended with cultural conversations, a combination that felt entirely familiar to me as a Latina because the balance between serious information and everyday gossip has always been part of how many of us process the world around us.

Then Tefi appeared on my screen.

Her videos immediately stood apart because she spoke with ease while delivering entertainment commentary that felt informed, funny, and refreshingly honest. She explained pop culture with the kind of storytelling that made it feel like a long conversation between cousins sitting at the kitchen table. Her laughter echoed through the room even though it was traveling through a phone speaker.

Years have passed since those early videos appeared on my feed and her content has evolved alongside the audience that discovered her during those strange months. People who have followed Tefi since the beginning understand that she moves easily between humor, vulnerability, and cultural observation, which makes her feel less like a distant influencer and more like the friend who always has something interesting to say.

This natural gift has landed her in different parts of the industry. For instance, Tefi now hosts Tefi Talks, a weekly podcast from The Cut and The Vox Media Podcast Network where she shares sharp and relatable commentary about celebrity culture, astrology, and modern life.

Truly, we should all be proud of her accomplishments. She represents Latinas in spaces that still are not used to seeing us thrive, so that is a collective win for all of us, para todas nosotras.

Becoming the Internet’s Prima

During our conversation with BELatina, Tefi explained that the nickname “prima” felt natural because of the way Latino families often operate.

“I think when people think of Latino families they imagine these huge extended families,” she said. “I do not have that many cousins by blood, but my mom is still friends with people she met in kindergarten and those women are my tias and their kids are my cousins.”

That sense of community shaped how she approaches the internet and the audience that found comfort in her voice.

“So when people started calling me their prima it felt normal to me,” she said. “I am very pro community and creating a space where we celebrate things and talk about what we want to do better is the joy of my life.”

She often repeats something her mother says about Latino culture.

“My mom says Latinos are the joy of the world.”

Colombian and Brazilian Roots With Miami Energy

Tefi is of Colombian and Brazilian descent and grew up in Miami, a combination that helps explain the personality her audience recognizes on screen. Colombian influence shaped her sense of pride and emotional openness while Brazilian culture introduced a playful energy that appears constantly in her storytelling.

Those influences also guided the design approach she brought to the Rémy Martin collaboration.

“My mother is Paisa,” she said with a smile. “If you have a Paisa mother you know there is a certain sophistication there.”

Brazilian influence added a different layer to that idea.

“That Brazilian energy feels playful so I kept thinking playful but sophisticated.”

The accessory collection created through the campaign reflects that balance between style and approachability.

“I wanted the collection to communicate self-expression where you feel chic but you do not feel like you are wearing a costume.”

Authenticity as the Guiding Principle

Tefi believes the generation that grew up with social media values authenticity in ways earlier generations did not necessarily prioritize.

“What I do feels like much more than content,” she explained. “I feel lucky to connect with a generation that celebrates authenticity and actively seeks it out.”

That perspective helped guide her decision to collaborate with Rémy Martin on the Rémy V campaign.

“Rémy Martin is a three-hundred-year legacy house and they value main character energy,” she said. “As a Latina creator you want to feel seen and respected.”

Joy Without Apology

Tefi describes entertaining as something natural that grows out of community, something that is very familiar to her. Growing up in Miami shaped the way she views social gatherings and celebrations.

“I come from a city where hosting and entertaining feels effortless,” she said. “I wanted it to feel smooth when people gather with the people they love.”

She laughed while describing the way many gatherings unfold among her friends.

“I can start brunch with my friends at one in the afternoon and still be with them at one in the morning.”

The idea behind the campaign ultimately connects to something much larger than accessories or cocktails. Tefi believes joy should be visible and shared.

“You do not need to hide your joy anymore,” she said. “People need joy in their lives and Latinas bring that.”

A Message for Every Latina Walking Into a Room

Before the conversation ended, Tefi offered advice that felt like the perfect summary of the community she has built online and the confidence she encourages within her audience.

“Every time you feel nervous walking into a room remember that the room improves because you are there,” she said.

Her closing words echoed the same pride that has defined her voice online for years and the cultural confidence that continues to resonate with the Latinas who follow her.

“I have never met a room that does not need more joy or more color and every room improves with a Latina in it.”

Rémy V and Tefi Pessoa

That same energy sits at the center of her collaboration with Rémy Martin, where the launch of Rémy V invites people to celebrate individuality and the gatherings where laughter moves easily across the table.

Rémy V is currently available at retailers and bars across the United States and can also be purchased through remymartin.com. The spirit is distilled from one hundred percent French grapes and bottled at thirty five percent ABV, with a suggested retail price of thirty four dollars and ninety nine cents for a 750ml bottle. The collaboration also introduces the “it’s V you” campaign along with a limited edition accessory collection designed by Tefi Pessoa, which consumers can explore along with campaign sweepstakes details at bringavibe.remymartin.com