New Study by Puerto Rican Scientists Finds Bad Bunny Shows Trigger Chemical Reactions That Strengthen Community Bonds

The Bad Bunny Debacle: Why Are People Disappointed in Him?
Credit: Instagram/ Screenshot @badbunnypr

A new analysis by the Colegio de Químicos de Puerto Rico is introducing a different kind of conversation around the music of Bad Bunny. Rather than measuring his impact through streaming numbers or ticket sales, the institution is examining the neurochemical effects of his performances on the human brain, as well as the environmental demands of large-scale cultural events. The research comes ahead of Bad Bunny’s highly anticipated 30-show residency, titled No Me Quiero Ir de Aquí, scheduled to run from July 11 to September 14 at the Coliseo de Puerto Rico in San Juan.

Chemical Connections on the Dance Floor Thanks to Bad Bunny

The analysis, led by chemist and former Colegio president María Santiago Reyes, suggests that music by artists like Bad Bunny activates neurotransmitters including dopamine, serotonin, and oxytocin. These chemical responses are linked to sensations of pleasure, emotional uplift, and a reinforced sense of communal identity. “People are not only dancing,” Santiago Reyes explained in a statement, “they are also connecting biochemically.”

The report showcases how these musical experiences can serve as entry points for broader social conversations. Santiago Reyes described Bad Bunny’s presence as both a cultural force and an opportunity to engage the public in issues like sustainability, collective mental health, and energy transition. She pointed to brain chemistry as a framework for understanding why thousands feel deeply moved by these large-scale events.

Environmental and Energy Impact of Large Events

While the emotional and social resonance of Bad Bunny’s concerts may spark joy for attendees, the logistical footprint of these gatherings is also significant. According to the Colegio, events of this scale often generate substantial amounts of solid waste, increase carbon emissions from transportation, and require high levels of nonrenewable energy.

To address these concerns, the Colegio de Químicos is advocating for event planning strategies that include the use of solar energy and lithium batteries, as well as recycling systems, sustainable transportation options, and partnerships with local ecological organizations. These proposals aim to reduce the environmental burden without compromising the experience itself.

Science and Entertainment Intersect in Puerto Rico

The Colegio’s findings will take center stage at the upcoming PRCHEM 2025 conference, the most prominent science event in the Caribbean. Running from July 30 to August 2 at the Puerto Rico Convention Center, the event will bring together experts in health, the environment, pharmaceuticals, education, and artificial intelligence. José A. Pérez, the current president of the Colegio, explained the mission in simple terms: “We want science to leave the laboratory and enter public conversation. If a song can move crowds, science can help guide their steps.”

The Colegio is now inviting artists, producers, educators, and community leaders to engage more deeply with the role of science in cultural programming. As Pérez noted, chemistry is present in every beat, in every body, in every surge of energy that fuels a performance, and in every moment of transformation that shapes a society.

According to Pérez, Puerto Rico is experiencing a pivotal time in which entertainment and science are becoming more aligned. Through initiatives like PRCHEM 2025, the Colegio hopes to inspire innovation, foster entrepreneurship, and expand scientific engagement throughout the region.

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