SiriusXM Celebrates Hispanic Heritage Month With KAROL G Radio

Op-Ed: Karol G Is Transforming Medellín's Narrative and It’s Healing for ‘Paisas’ Everywhere
Credit: Instagram/ @karolg (screenshot)

SiriusXM has unveiled a special pop-up channel dedicated to Karol G, the Colombian star whose rise has reshaped Latin music and expanded its reach across continents. The channel, called KAROL G Radio, arrives in time for Hispanic Heritage Month and invites listeners into her world with a mix of storytelling, music, and cultural celebration. Subscribers will hear her voice not only through her songs but also through the personal accounts she shares about her journey and her influences.

Credit: SiriusXM

A Channel That Brings Fans Closer

KAROL G Radio is available in cars on channel 79 between October 3 and October 9 and on the SiriusXM app from October 1 to October 14. The temporary channel offers fans an opportunity to hear directly from the artist about her career, her creative process, and the energy behind her latest project Tropicoqueta.

In her own words, the singer expressed excitement at the chance to connect with audiences through this format, saying she wanted listeners to immerse themselves in the stories behind the music that shaped her and this new album. SiriusXM executives also celebrated the launch, describing her as a global force whose music carries cultural impact across borders.

Programming With a Personal Touch

The channel includes four exclusive specials designed to give depth to her body of work and her influences. Las Joyas de Trópicoqueta shares the stories behind standout tracks from her latest album, including insights into the collaborations that helped define its sound. Sus Favoritos explores the musicians who shaped her taste, ranging from Eminem and Ciara to Café Tacvba and G-Unit.

Another special, Latinas Foreva, celebrates the contributions of women across music and culture, reflecting KAROL G’s commitment to championing the voices of other Latinas. Finally, Discografía de la Bichota takes fans through her career, offering reflections on the evolution that carried her from her debut album Unstoppable to the arena-filling anthems of Tropicoqueta.

A Career of Historic Firsts

KAROL G’s resume speaks to her global influence. Born Carolina Giraldo Navarro, she has amassed billions of streams, a GRAMMY for Best Música Urbana Album, and multiple Latin GRAMMY awards. Her projects have consistently reached the top tier of the Billboard charts, including Mañana Será Bonito, which made her the first woman to debut a Spanish-language album at No. 1 on the Billboard 200.

Her live performances have set new milestones as well. She was the first Latina to headline Lollapalooza, the first Latin American artist of her generation to perform at the Vatican, and she is poised to become the first Latina to headline Coachella. Her tours have broken records in North America, Latin America, and Europe, where she sold out four nights at Madrid’s Santiago Bernabéu stadium.

Hispanic Heritage Month and Cultural Celebration

The launch of KAROL G Radio during Hispanic Heritage Month carries a symbolic weight. SiriusXM is using the platform to honor Latin music while celebrating an artist who embodies cultural pride and innovation. Alongside her own channel, the company is presenting special programming across its suite of Latin-focused stations, including Hits Uno, Caliente, and Aguila, all produced out of its Miami studios.

For fans, the timing reinforces the importance of visibility and recognition. KAROL G has consistently carried her heritage into her art without compromise, and this collaboration with SiriusXM brings that commitment into focus during a month meant to honor Latino contributions in the United States.

Looking Ahead

Beyond the channel, KAROL G’s influence continues to stretch across music and culture. She was named Billboard’s Woman of the Year in 2024, the first Latina to receive the honor, and has expanded her presence into fashion, philanthropy, and even toys with the release of a Bratz doll. Her Con Cora Foundation continues to invest in underserved communities, proving her reach extends past the stage.

KAROL G Radio is more than a pop-up station. It is a celebration of a career built on ambition, artistry, and authenticity, and it reflects the growing global presence of Latin music in all its forms. Fans tuning in will not only hear her voice but also feel the journey of a woman who turned her sound into a cultural force.

For Image credit or remove please email for immediate removal - info@belatina.com