Young Miko and Peso Pluma Lead Historic Firsts at New York Fashion Week

Young Miko and Peso Pluma Lead Historic Firsts at New York Fashion Week
Credit: Instagram (screenshot)/ @pesopluma

New York Fashion Week arrives in New York and makes Rockefeller Center a civic stage, with Young Miko and Peso Pluma standing as ambassadors who show how Latino voices move fashion’s conversation.

Historic Selection And Public Access

The Council of Fashion Designers of America has named three ambassadors for the second edition of NYFW Live at Rockefeller Center, bringing together supermodel Anok Yai with international music artists Young Miko and Peso Pluma in roles that sit at the heart of the week’s public facing program. Between Thursday, September 11 and Tuesday, September 16, Rockefeller Center serves as the only place in person and online where the public can watch runway shows with support from presenting partner Genesys, and screenings unfold at the Rink and the Channel Gardens in a setting that turns a landmark into a shared viewing room.

This selection speaks to a larger reality for the Latino community, since visibility inside institutions that set taste and distribute attention becomes a measure of power, and access to civic space invites audiences to see that power at work without velvet ropes or closed doors.

Young Miko Makes A First For Puerto Rico

Young Miko enters the week with a distinction that reads as a milestone, since she becomes the first Puerto Rican ambassador named by the Council of Fashion Designers of America in the context of NYFW Live at Rockefeller Center. She welcomed guests at the opening cocktail alongside Steven Kolb, Thom Browne, Anna Sui, Michael Kors, and Anna Wintour, and the scene connected her rise in music to a presence in fashion that feels both natural and inevitable in a city that meets artists where they live and work.

Her approach to clothes carries confidence, authenticity, and cultural pride. She wore a structured brown long line jacket by LUAR with black shorts, sheer tights, and sharp knee high boots, a deconstructed look that balanced nerve with polish and suited an artist who moves between studio, stage, and front row without losing her center. The honor aligns with a steady run that includes a finalist spot for Hot Latin Songs Artist of the Year, Female at the 2025 Billboard Latin Music Awards and a place on the lineup for Colombia’s Estéreo Picnic Festival 2026, signals that her reach travels across regions while keeping her roots in view.

Young Miko is a Puerto Rican rapper, singer, and songwriter who began releasing music in 2021 with “105 Freestyle” and followed with the debut EP Trap Kitty in 2022. Her sound blends Latin trap, reggaeton, and hip hop, and she gained wide attention with viral tracks like “Riri” and “Lisa” along with collaborations with Karol G, Feid, and Bad Bunny. Before music she worked as a tattoo artist and played soccer, and her work folds in anime references, urban textures, and her own queer identity with a sense of ease.

Peso Pluma Extends Mexican Culture Into Fashion

Peso Pluma steps into New York Fashion Week as the first Mexican ambassador named in this context, a designation that recognizes influence that lives in music charts and stadiums and now sits inside fashion’s official calendar. He is credited into placing música Mexicana at the center of a major fashion stage, and the language frames his role as a style leader and a cultural figure whose presence treats regional sound as an engine for taste.

The Guadalajara native carries an audience measured in tens of millions of monthly listeners on Spotify and became the first artist to lead both the Billboard Global 200 and the Billboard Global 200 Excluding U.S. at the same time with two different songs. His album “GÉNESIS” set streaming records and earned a Grammy for Best Música Mexicana Album in 2024.

He became the first Mexican to perform at the VMAs where he performed “Lady Gaga,” the first person to sing corridos at the 2024 EMAs, and the first Mexican artist to appear twice on The Tonight Show With Jimmy Fallon. He appeared earlier this year in the Thom Browne front row, and collaborations with Karol G, Kali Uchis, Cardi B, Quavo, and Becky G continue to move his sound across borders. He also leads Double P Records with George Prajin, which marks a turn toward ownership and mentorship and offers a model where a musician’s strength rests in staying true to oneself.

Why This Moment Matters

Ambassadors chosen by the Council of Fashion Designers of America champion American fashion while shaping the public story of style across runways and stages around the world, and the presence of Young Miko and Peso Pluma inside NYFW Live shows how Latino influence converts cultural capital into institutional access, how a civic plaza becomes a classroom for the next generation, and how rooms that decide taste can mirror the people who built the soundtrack and the street style that define a city.

Rockefeller Center now becomes a place where audiences watch the shows and also watch a shift in who holds the microphone inside official programs, which means a community long present in the crowd now stands in the frame.

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