Colombian artist Gloria “Goyo” Martinez, one of the most influential singers of the moment, has officially launched her solo career.
The lead singer of Latin Grammy-winning trio ChocQuibTown announced the release of her first solo album, “En Letra de Otro,” accompanied by an HBO special available on Friday, March 4.
Her first single, “Na Na Na Na,” was released with a video that is a preview of her new production.
As explained by Broadway World, “Na Na Na” fuses Caribbean dembow beats with Goyo’s club-ready arrangements and wordplay while singing the empowering lyrics of a woman who is willing to walk away from a relationship that is not centered on faithful love. Filmed in Miami for Kree8 Productions, the music video gives Goyo her long-awaited opportunity to showcase her charisma, energy, and glamour as the focal point of the visuals.
After a 20-year career and co-founding the most important Colombian hip-hop group to date, Goyo explores a new sound that blends Afro beats with club music framed around female empowerment.
“With ChocQuibTown, I could also sing about empowering women – but to say it alone and in my own words, it just has a different impact,” the Colombian singer-songwriter told Billboard. “Writing on my own has allowed me to reflect, analyze and really think about what I want to say.”
Her solo career will run parallel to her work as vocalist for the trio, which is scheduled to release a new single in April.
“We’ve always considered ourselves a group where we can also respect each other’s individuality,” Goyo explained, “For example, Slow [her brother] likes the production side more and is often producing for other artists. I wanted to invite our fans to my world and give them the opportunity to know the woman behind Goyo.”