Everything You Need to Know About ‘Uforia:’ The New Latin Music Media Platform

Uforia Belatina free stream
Credit: BELatina/BrandStar

If you’ve been hoping for an app that provides a steady stream of all your favorite Latin music — you’re in luck. Univision has recently partnered with Napster (the controversial illegal music site from the late-90s) to add more options to their revamped Uforia app.

1Uforia app

uforia Belatina

The music service was initially launched back in 2013 with a focus on Latin curated content. While Univision hasn’t maintained a good track record of coordinating its efforts across TV, local radio and online in the past, this new partnership with Rhapsody-owned Napster promises to give its hispanic-listeners a wider array of options. As of last month, Univision stated that Uforia currently has 2.2 million digital audio listeners per month.

“Audio is bigger and more exciting than ever, and we’re thrilled to partner with Napster to jointly explore and redefine how audio content will be consumed in the future,” Jesus Lara, President of Univision Radio said in a news release. “Univision works hard to authentically super-serve all Hispanic listeners with the best music and audio programming and this partnership will enable us to deliver our audience an even better and more personalized experience.” Here’s a look inside the music platform: