Maremoto, a Community-Driven Advocacy Group, Builds a Latino Business Directory Ahead of the Super Bowl aka the ‘Benito Bowl’

Maremoto, a Community-Driven Advocacy Group, Builds a Latino Business Directory Ahead of the Super Bowl aka the 'Benito Bowl'

Super Bowl Sunday has always been about more than football, even when the commercials are louder than the commentators and the halftime show carries its own cultural gravity. This year, with Bad Bunny headlining and Latino culture woven into every corner of the weekend, the conversation has shifted toward something deeper than predictions and playlists, toward where money flows and who benefits when millions of people press “order” at the same time.

For many in the Latino community, this weekend represents an opportunity to turn celebration into collective action, especially at a moment when Latino owned businesses continue to face economic pressure and political scrutiny.

Ahead of what many fans are calling the Benito Bowl, organizers and advocates are urging people to think intentionally about where they spend their money.

“Making plans for the Big Game and Benito’s performance? Start with Latino-owned,” Maremoto shared on Instagram. “From taquerías to bars, our businesses are the heartbeat of our cities and they need us now more than ever. Game day is about more than the halftime show. It’s about showing love where it counts.”

A Directory Built for Community by Maremoto

That call to action comes from Maremoto, a nonprofit organization focused on building civic, media, and cultural power within Latino communities across the United States.

To make support practical rather than symbolic, the organization created a Latino Business Directory that includes over 470 bars and restaurants across 13 major cities and regions.

“We’ve mapped 470 plus spots across 13 cities and regions to help you find a Latino owned place to order from or watch the game,” the organization wrote.

The directory covers locations in the San Francisco Bay Area, California Central Valley, Atlanta, Denver, Chicago, Dallas Fort Worth, Greater McAllen, Houston, Las Vegas, Los Angeles, New York City, Miami, and Phoenix.

For users, the platform functions as both a resource and a reminder that community support requires infrastructure, visibility, and constant updating. Maremoto also invites users to tag businesses in social media comments or submit suggestions through an online form, reinforcing the idea that the directory belongs to the community itself.

The Benito Bowl and Cultural Momentum

This year’s Super Bowl carries added symbolic weight because of its halftime performer.

Bad Bunny, born Benito Antonio Martínez Ocasio, arrives at the event after a historic moment at the Grammy Awards, where his album Debí Tirar Más Fotos won Album of the Year, becoming the first fully Spanish language album to receive the honor.

His presence reflects the growing visibility of Latino artists in mainstream spaces, while also reminding audiences that cultural recognition does not automatically translate into economic equity.

As fans gather to watch his performance, many are being asked to consider how celebration connects to responsibility, especially when Latino culture generates enormous value for corporate platforms that rarely reinvest in Latino communities.

Buying Power as Collective Influence

Latinos represent the second largest demographic group in the United States and remain its fastest growing population, a reality that carries economic consequences.

With trillions of dollars in annual buying power, Latino consumers influence industries ranging from food and entertainment to sports and technology. That influence becomes especially concentrated during national events like the Super Bowl, when spending surges across delivery apps, bars, restaurants, and retail platforms.

Advocates argue that redirecting even a small portion of that spending toward Latino owned businesses can produce measurable impact, particularly for entrepreneurs who lack access to corporate capital and large scale marketing.

In recent years, many Latino businesses have faced intensified challenges, including rising costs, limited credit access, and increased scrutiny within broader political debates. Against that backdrop, economic solidarity becomes a form of protection as well as affirmation.

Showing Up Where It Counts

For many families, game day traditions revolve around shared meals, neighborhood gatherings, and familiar restaurants that double as community centers.

Supporting Latino owned businesses during moments of national attention reinforces those traditions while strengthening local economies that often operate without safety nets.

The Maremoto directory functions as a bridge between intention and action, allowing people to translate pride into purchases that circulate money within their own communities.

“Getting ready for the Benito Bowl this weekend? Shop Latino owned and support our community,” the organization posted. “Find everything you need in our Latino Business Directory.”

That message resonates with younger Latinos who increasingly view economic choices as extensions of political and cultural identity.

Platforms like Maremoto have emerged precisely to meet that shift, blending civic engagement, digital organizing, and cultural storytelling into accessible tools.

Find the directory by visiting this link.

For Image credit or remove please email for immediate removal - info@belatina.com