Peso Pluma Makes History with Spotify’s First Listening Party in Mexico

Credit: RockOrange

Spotify continues to revolutionize the way fans connect with their favorite artists. Last Friday, the platform introduced its latest innovation to Mexico: Listening Parties. This exciting feature allows fans to engage with artists in a live, audio-only environment, creating a unique and intimate experience. 

The first Listening Party in Mexico featured Peso Pluma. It was held on June 21st to celebrate the release of his new studio album, “ÉXODO.” 

Peso Pluma was the perfect artist to showcase this new feature. His meteoric rise on Spotify has been nothing short of phenomenal, making him the fastest-growing artist in the platform’s history. In less than a year, Peso Pluma’s monthly listeners skyrocketed from 2 million to an astonishing 50 million. 

During the Listening Party, Peso Pluma’s top fans had the exclusive opportunity to hear “ÉXODO” in its entirety, just as the artist intended. This invite-only event allowed fans to not only listen to the new tracks but also engage with Peso Pluma directly. The feature’s two-way audio capability meant that fans could request to speak to the artist, ask questions, and share their thoughts in real-time. Additionally, a chat function kept the conversation flowing among fans and with Peso Pluma himself. 

Listening Party, A Way for Artists to Grow

Spotify’s Listening Parties have already seen success in the US and Indonesia, with artists like Billie Eilish, Zara Larsson, Bleachers, MGMT, and Lizzy McAlpine utilizing the tool to engage with their audiences. 

The feature offers seamless integration with Spotify’s extensive music library, allowing artists to play any song and enabling fans to save tracks directly to their accounts. This ensures that all streams count, further supporting the artists.  

In addition to the audio experience, fans attending Listening Parties have access to exclusive merchandise. This provided another avenue for fans to express their support and connect with the artist on a deeper level. The combination of music, conversation, and merch created a holistic experience that truly celebrated the artist-fan relationship. 

Peso Pluma Dominates Spotify

Peso Pluma’s impact on Spotify is impressive. In the US alone, over 37 million users have streamed at least one of his songs this year. On average, his music is streamed over 5,000 times per minute, making him the most streamed Mexican artist in the US. Saturdays, in particular, see a spike in streams, as fans tune in to his music more than on any other day of the week. 

As Spotify continues to roll out Listening Parties, more artists will create these intimate and interactive experiences. 

For those who missed the event, you can still pre-save “ÉXODO.” Stay tuned for more exciting Listening Parties and unique ways to connect with your favorite artists on Spotify. 

What Latin artist should host a Listening Party next? 

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