Fenty’s First U.S. Pop-Up Shop Now Open ‘Til End of June, Stocked With Fashion That Captures Rihanna’s Immigrant Experience

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Rihanna’s Fenty pop-up shop is now officially open in downtown New York City, where the creative mastermind’s latest Release 6-19 will be available in the first brick-and-mortar store on U.S. soil through the end of the month. (Fenty’s first pop-up shop featuring the inaugural Release 5-19 was launched in Paris, LVMH’s home base.) If you can’t make it to shop, Release 6-19 will also be available for a limited time on the Fenty website where you can fill up your virtual shopping bag with goods without having to deal with the crowds… or actually commit to buying anything you can’t afford.

Rihanna made an appearance at the shop’s opening party on Tuesday, where she was unmistakable in a hot pink satin dress that accentuated her curves. The line was designed to capture the spirit of her “immigrant experience from Barbados,” mixing patterns, body-con silhouettes, bright summer dresses that hint at tropical escapes.

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Photo Credit @TheWebster

On the scene, the designer explained to E! News that she always has in mind what she refers to as her own body fluctuations when designing for Fenty. “We have our fit models, which is the standard size from factories, you just get your samples made in one size. But then, I want to see it on my body, I want to see it on a curvy girl with thighs and a little bit of booty and hips,” she explained. “And now I have boobs that I never had before…” She shared that it can even be challenging for her to get to sleep with her busty endowment, let alone figure out what to wear. “It’s all of these things I take into consideration because I want women to feel confident in my stuff.”

Her debut pieces, from Release 5-19, embraced a mash-up of the masculine and feminine, cleaving more toward statement pieces that embody the ethos that Rihanna, while head of Fenty, means to do business. And she really does; earlier this month, Forbes named her the richest female musician on the planet, her $600 million net worth surpassing that of Madonna, Celine Dion, and Beyoncé.

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In an interview earlier this month with fellow actress Sarah Paulson for Interview, Rihanna opened up about what her end game is with all of her various ventures: creative expression and the expansion of inclusivity, but also personal happiness. “If you’re not happy, you’re not going to be happy even doing things that you love doing. It’d feel like a chore. I never want work to feel like a chore. My career is my purpose, and it should never feel like anything other than a happy place.”