Salma Hayek Uses Film to Challenge How Mexico Is Portrayed Globally

Salma Hayek Uses Film to Challenge How Mexico Is Portrayed Globally
Credit: Instagram/ salmahayek

Salma Hayek speaks about Mexico with the clarity of someone who has spent decades watching others attempt to define it without living its reality. Her connection to her country shapes her creative decisions and informs the urgency behind her latest project. Her work now turns toward correcting narratives that she believes have misrepresented Mexico on a global scale.

The Mexican actress and producer announced that she is developing a new film rooted in her homeland, a project she describes as culturally necessary and personally meaningful. Hayek shared the news during a public event alongside Mexican President Claudia Sheinbaum, where both addressed the future of the national film industry and the importance of investing in stories created within Mexico.

“This project is extremely important at a time when we are being morally attacked and when our image is being represented in a completely wrong way,” Hayek said in Spanish as reported by EFE. She explained that creative ownership allows artists to reshape public perception and present their country with accuracy. “It is important to take control of the narrative to say this is Mexico, not what they are selling you. This is who we are.”

A Film Rooted in Mexico’s Geography and Identity

Hayek confirmed that production will take place in Veracruz, her home state along the Gulf coast, as well as in Quintana Roo, a region known for its historical depth and coastal landscape. These locations reflect her intention to ground the film in places that shaped her own understanding of Mexico.

Local media reports indicate that actress Angelina Jolie is involved in the project, though full details about the film remain private. Jolie visited Veracruz with Hayek in July 2025, a trip that drew attention and suggested early development was already underway. Their collaboration signals a project designed to reach international audiences while maintaining its cultural foundation.

A Career Built Between Mexico and Hollywood

Hayek began her career in Mexican television and film during the 1980s before moving to the United States, where she built a career that placed her among the most recognized Latina actresses in Hollywood. Her journey required navigating an industry that often imposed narrow expectations on Latina performers.

Her success gave her influence, which she has used to create opportunities that did not exist when she first arrived. Producing projects allows her to participate in shaping stories instead of waiting to be included in them.

Her latest film continues that approach. The project reflects her understanding that representation influences how countries and communities are perceived across borders.

Speaking Out During a Moment of Cultural Tension

Hayek’s announcement comes during a period when Mexico and Latino communities face increased scrutiny and public criticism. She has used her platform to express solidarity with Latinos and to share information about legal rights during immigration enforcement actions.

Hayek’s decision to invest her time and influence in this film reflects her belief that storytelling remains one of the most powerful ways to define identity. Her words make her intention clear. She wants audiences to see Mexico as it truly exists and to recognize the people behind its stories.

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