Spain’s Far-Right Political Party Vox Goes Viral with AI Banner Featuring the Slogan ‘Nothing to Apologize For’  

Spain’s Far-Right Political Party Vox Goes Viral with AI Banner Featuring the Slogan ‘Nothing to Apologize For’  
Credit: TikTok

Ahead of Indigenous Peoples Day, a manipulated image of an enormous banner draped over the Royal Palace in Madrid, displaying the phrase “Nada por lo que pedir perdón” (“Nothing to apologize for”), circulated widely across social media. The image, confirmed as fake and created using artificial intelligence, initially fooled many, with tourists shown in a fabricated video appearing to take photos of the nonexistent banner. However, real-time pictures shared by visitors at the palace quickly debunked the claim. 

@maese.abubillo

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♬ sonido original – Maese Abubillo

Who Is Vox?

The slogan, used by Spain’s far-right political party Vox to commemorate Día de la Hispanidad, has created much heated online discourse.  

Vox is a far-right political party in Spain, founded in December 2013. The party emerged in response to Spain’s socio-political landscape, characterized by a perceived leftward shift in Spanish politics and growing regionalist movements, particularly in Catalonia. Vox advocates for a strong Spanish national identity and opposes separatism, immigration, and policies associated with political correctness. 

This political party has also claimed that Spaniards have “much to celebrate and nothing to apologize for,” a sentiment shared widely by the party’s supporters. The celebration, held annually, marks the anniversary of Spain’s discovery of the Americas. Each year, Madrid’s Plaza de Colón hosts a tribute to the Spanish flag, followed by a grand military parade along the Paseo de la Castellana. 

Why Saying ‘Nothing to Apologize For’ Is Controversial

The phrase “Nada por lo que pedir perdón” was originally popularized by Argentine author Marcelo Gullo Omodeo in his book, where he defends the legacy of the Spanish Empire. Gullo argues that Spain has been unfairly criticized for its colonial past, asserting that the empire’s conquests were carried out with benevolence. His book promotes the idea that Spain should not be held accountable for the atrocities often associated with colonization, countering narratives that call for an apology. 

Vox’s use of this slogan serves as a direct response to recent comments by Mexican President Claudia Sheinbaum. Sheinbaum has publicly expressed disappointment that Spain has not responded to a letter sent by former Mexican President Andrés Manuel López Obrador, which called on King Felipe VI to formally apologize for the conquest of Mexico. Moreover, the strained relations between Spain and Mexico have intensified, especially after Sheinbaum chose not to invite the Spanish monarch to her inauguration, reinforcing the rift over historical grievances. 

The fake banner and the discourse around it reflect a broader cultural and political clash between those seeking reconciliation over Spain’s colonial past and those, like Vox, who aim to absolve the nation from responsibility for its role in the Americas. 

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