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Bad Bunny’s Halftime Performance Drives Record Latino Super Bowl Viewership on...

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Bad Bunny did not need Nielsen headlines to confirm what Latino audiences already knew on Super Bowl Sunday. While some commentators rushed to frame...

Meet Stacie de Armas, Nielsen’s Data Evaluation Specialist

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You've probably heard of the Nielsen Report. The annual audience insights report takes a cross-channel look at what's really getting into the hands of...