In the world of social media, creativity is a double-edged sword. While we have channels to reach larger audiences, we also run the risk of our work and image becoming the property of everyone and no one.
When it comes to TikTok, this is even more true.
With 1.2 billion active users, TikTok is one of the most widely used social media today, especially by the younger generation. In 2021 alone, TikTok was the most downloaded application, with approximately 656 million downloads.
The success of this platform is due to its user-friendly design, its revolution of the short video format, and its ability to categorize content in a bolder way.
However, its success has also cost it the credit of millions of users and creatives who continue to see their content diluted across the internet universe despite being favored by design.
But TikTok is aware and has already stepped up to the plate.
In a press release, the social media network announced the introduction of new tools to better enable creator credit and fair attribution for its community of content creators and originators.
These tools will allow creators to directly tag, mention, and credit a video in its description, showcasing the diverse voices on the platform and the strength of its community.
Whether participating in the latest trend, adding a punchline to a joke, or creating the next viral sound bite, creators can easily and directly cite their inspiration.
TikTok will also add more prompts for the user to give credit throughout the posting process, along with an educational pop-up that encourages and explains the importance of giving credit. These new features will be rolled out to more people in the coming weeks.
“It’s important to see a culture of credit take shape across the digital landscape and support underrepresented creators in being properly credited and celebrated for their work,” Kudzi Chikumbu, Director Of Creator Community, TikTok US, said in a statement. “We’re eager to see how these new creator crediting tools inspire more creativity and encourage trend attribution across the global TikTok community.”
Finally, the social network’s “creators” portal also features a creator accreditation section that highlights the importance of attributing trendsetters for their work. The portal includes an overview of best practices for crediting creators, provides different options for crediting creators and dives into how to find creators if you’re not sure who started a trend.
What about you? Are you ready to give credit where credit is due?