Dunkin’ and tarte Knew Latinas Would Eat This Guava Collection Up

Dunkin' and tarte Knew Latinas Would Eat This Guava Collection Up

The world feels heavy right now. Latinas across the country carry their households, their communities, and the emotional labor that rarely reaches headlines. When something light, fun, and thoughtfully created appears, it deserves attention. Especially when it never claims to solve everything while offering a small gesture toward joy. That is what this Dunkin’ x tarte™ collab offers. A mood lift. A moment that understands us. A little breath of levity at a time when many of us are looking for exactly that.

Tarte™ cosmetics and Dunkin’ released a limited-edition lip collection inspired by the well-loved Dunkin’ Refreshers, blending tarte’s viral maracuja juicy® formulas with flavors like mango, guava, and strawberry. The lineup includes lip oils, tints, glosses, and masks. Each one features collectible lids and tiny charms that look like mini iced Dunkin’ cups and donuts. The collection stays away from loud or flashy energy. It feels cheeky, sweet, and like something a prima would spot before it trends on TikTok. The kind of launch that feels personal even if it is national.

Dunkin' and tarte Knew Latinas Would Eat This Guava Collection Up

Dunkin’ Just Gave Latinas A Quiet Nod—And We Are Here For It

There are no slogans printed in bold fonts trying to define Latina identity. Instead, the collaboration arrives quietly, with intention, detail, and care. It connects without performance. It meets us where we already are.

Latinas shape households and guide communities. They influence decisions in families across the country and continue to grow as one of the most powerful consumer groups in the United States. This collaboration feels like it comes from people who understand that. The collection avoids cliché palettes and marketing shortcuts. Everything points to intention, playful concepting, and a campaign that feels aware of the cultural moment. It gives space to joy without trying to package it, and that restraint makes the gesture feel even more generous.

A Collection That Connects Generations

And while it may live in a younger cousin’s TikTok roundup, it still has space for the tías who never leave home without a bold lip, the abuelas who taught us that a little color wakes up the whole face, and the mamás who raised us with quiet elegance and know that joy can come in small, beautiful forms. This collection becomes a way to connect — a simple gesture passed across generations with a smile, a swatch, and a nod that says, “pruébalo.”

Dunkin' and tarte Knew Latinas Would Eat This Guava Collection Up

The collection arrived online at tarte.com on June 16, expanded to Ulta.com on June 22, and will reach Ulta stores by June 29. On TikTok Shop, it comes with a buy one, receive one free offer. A few lucky fans will join the celebration in real life, with a national tour of pop-ups landing in New York, Miami, and Los Angeles.

This moment does not present a lifestyle to aspire toward. It affirms one that already exists. Latinas continue to lead. This summer invites us to swipe on color, sip something cold, and feel seen. That deserves celebration. The kind that is quiet, proud, and deeply earned.

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