Ghetto Rodeo, the Latino-Owned Clothing Brand Approved by Kendrick Lamar

Ghetto Rodeo, the Latino-Owned Clothing Brand Approved by Kendrick Lamar
Credit: @ghetto.rodeo on Instagram

An up-and-coming Latino-owned clothing brand that goes by the name “Ghetto Rodeo” might’ve just earned its claim to fame. The clothing and lifestyle brand earned itself a big celebrity endorsement early this July when rapper Kendrick Lamar rocked a Ghetto Rodeo hat in his “Not Like Us” music video. The brand took to their socials to share their excitement for the shoutout.  

@ghettorodeo

Thank you God! Hats available now!! #ghettorodeo #clothingbrand #theynotlikeus #kendricklamar

♬ Not Like Us – Kendrick Lamar

Company Profile 

The streetwear brand which was founded in 2021 by Brian Saucedo, sells high-end LA-inspired clothing and accessories. The brand started as a tribute to the passing of Saucedo’s brother, and they’ve made it a priority to shine a light on the Latin community through their products. They operate under the statement “Our brown skin does not limit us but empowers us for greatness.” 

In addition to celebrating what it means to be a person of color, the brand has also made it a point to advocate for baggy clothing and oppose its perceived association with gang culture.  

As a high-end streetwear brand comparable to Off-White or Supreme, Ghetto Rodeo’s goal is to eventually be a key player in the high-fashion industry, attending famous runway shows amongst the world’s elites.  

Where to Buy Ghetto Rodeo

As a small brand experiencing a period of growth, Ghetto Rodeo is currently undergoing a new launch which includes an updated website. 

On the current website, you can find their Ghetto Rodeo x Kalo Soil “God” cap that is currently the only item up for sale online. Aside from its online storefront, the brand opened a retail store and showroom for the first time in January of 2023 located at 5029A West Jefferson Blvd, Los Angeles, CA 90016 

They also host pop-up events around California to showcase their new lines as they drop. You can find information regarding their latest whereabouts on their Instagram @ghetto.rodeo 

The Future 

Since being founded in 2021, the brand has managed to build a strong following on their social media platforms, boasting 69.7k followers on Instagram and 125.1k followers on TikTok as of the writing of this article.  

As they continue to gain traction online and through interactions like the one with Kendrick Lamar, the brand will only continue to grow, so be sure to keep an eye out for Ghetto Rodeo in the fashion industry. 

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