Lionel Messi Expands Into Entertainment with Launch of New Studio Paying Tribute to Argentine Hometown  

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Lionel Messi’s latest venture promises to bring his precision and talent off the field and into the world of global entertainment.  

Lionel Messi and His Studio, 525 Rosario

On Thursday, the futbol legend announced the launch of 525 Rosario, a new content platform created in partnership with Smuggler Entertainment. The news, shared via Messi’s Instagram, revealed that the platform will focus on commercials, live events, and films, with a particular emphasis on sports. “Spectacular things are coming,” said the World Cup-winning captain. 

The platform’s name pays homage to Messi’s roots. 525 Rosario refers to the number of his family’s home in his native city of Rosario, located in Argentina’s Santa Fe province. The partnership with Smuggler Entertainment, the production company behind two documentaries on Messi — Messi’s World Cup: The Rise of a Legend and Messi Meets America — is expected to build on the success of these films.  

While Messi’s impact on the field remains undeniable, the new platform marks his expansion into another area of global influence. 525 Rosario will operate from dual headquarters in Miami and Los Angeles, with Tim Pastore, founder of Smuggler Entertainment, serving as CEO. Nevertheless, the Messi family will oversee operations. Now, that’s how you build generational wealth. Way to go, Messi! 

Despite the fanfare surrounding the launch, details on the company’s website remain sparse. A single image dominates the page — children playing football in Rosario. Below it, the tagline reads: “Talent, elegance, precision”. The brief description illustrates the values that have defined Messi’s career. 

What to Expect

Represented by William Morris Endeavor (WME), the platform promises to develop content across multiple formats, from branded content and live events to television, film, and immersive experiences.   

The Messi brand, already a monumental force on the futbol field, is set to become a significant player in the world of entertainment, carrying the same principles of talent and precision that have defined Messi’s career for over two decades.  

525 Rosario seems poised to deliver stories and experiences that will resonate far beyond the futbol stadium. 

 

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