Lionel Messi is making moves! Well, even more than he’s used to doing.
Now, the Inter Miami star and World Cup champion is set to make his Super Bowl commercial debut. The beloved Argentine soccer icon will take center stage in a 60-second ad for Michelob Ultra. What’s the most spectacular part of this is that he is going to do this on the world’s greatest advertising platform.
The announcement by Michelob Ultra has already sparked anticipation, and a teaser released ahead of the big game gives fans a glimpse into Messi’s playful side. The teaser unfolds with the Latino athlete strolling up to a beachside bar, casually ordering a beer, only to be met with a surprising twist as the tap unexpectedly stops pouring.
This move marks a significant expansion of Messi’s advertising footprint, both in the United States and across the globe. While his talent on the soccer field has long been acknowledged, Messi’s venture into the Super Bowl commercial arena signals a new chapter in his widespread influence.
Lionel Messi Graces the Super Bowl
The Super Bowl LVIII, scheduled for February 11 in Las Vegas, will witness thrilling football action but also feature one of the most celebrated figures in the world of soccer. Also, Messi’s transition to American football’s biggest day amplifies the global reach of both sports.
Michelob Ultra aims to leverage Messi’s universal appeal to create a memorable and engaging commercial experience for viewers. The teaser alone has ignited discussions about the unexpected and entertaining narrative Messi might bring to the Super Bowl stage.
For Messi, this Super Bowl commercial represents a cultural crossover and a testament to his enduring influence beyond the soccer pitch. So, as Latinos, we will also be cheering Lionel Messi on, ready to witness how he conquers a new frontier in the realm of American football advertising.
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