Karol G Starts the Con Cora Tour Alongside Indigenous Women and Children in La Guajira

Karol G begins the Con Cora Tour 2025 in La Guajira, one of Colombia’s most underserved regions, where access to water, education, and healthcare remains uneven despite decades of advocacy.

The opening stop matters because La Guajira sits at the intersection of neglect and resilience, home to Indigenous Wayuu communities who continue to live with limited access to basic services in a country that often celebrates progress while leaving entire regions behind. Drought, food insecurity, and fragile infrastructure define daily life for many families, with women and children carrying the heaviest weight as caregivers, organizers, and providers inside their households.

The Con Cora Tour places its attention exactly there, without spectacle, without distance, and without dilution.

La Guajira and the Reality Facing Wayuu Communities

La Guajira consistently records some of the highest rates of child malnutrition and food insecurity in Colombia, conditions that deepen in rural areas where access to clean water remains inconsistent and schools operate with limited resources. For Wayuu women, daily life includes managing households under environmental pressure while preserving cultural traditions that have survived centuries of displacement and marginalization.

During the tour’s first visit, Karol G and the Con Cora Foundation spend time with children from the Centro Etnoeducativo Maracari School and the Kainntamana Satellite School, spaces where education often depends on community effort rather than institutional stability. The visit centers on listening, shared cultural exchange, and acknowledgment of Wayuu traditions that continue to shape identity despite structural obstacles.

The foundation confirms that this stop marks the beginning of a long term collaboration with Tierra Grata, focused on improving educational environments through access to basic services and strengthened infrastructure. Plans include new classrooms, improved facilities, recreational spaces, and a multifunctional sports court designed to serve both students and the surrounding community.

Women at the Center of the Work

Women remain central to every layer of the Con Cora Tour’s approach, particularly in regions like La Guajira where caregiving roles extend far beyond the household. Mothers often manage food scarcity, guide children through limited school systems, and sustain cultural memory inside communities that receive minimal institutional support.

The foundation’s model prioritizes direct engagement through listening spaces and community gatherings, allowing women to speak openly about needs without filtering their realities through outside narratives. This approach continues across other regions on the tour, including Chocó, where initiatives address gender based violence and food security, and Antioquia, where health and wellness programs support breast cancer survivors and caregiving mothers.

Each stop reflects a pattern of presence rather than promotion, with Karol G choosing proximity over distance and engagement over symbolic gestures.

Karol G Uses Her Influence with Intention

The Con Cora Tour grows from Karol G’s decision to remain personally involved in the foundation’s work, participating in site visits and community conversations rather than delegating visibility alone. Her presence reinforces the idea that influence carries responsibility, especially in a country where fame often separates artists from the realities they come from.

Support from Colombian brands Totto and Croydon strengthens the work through material donations that directly support infrastructure development, reinforcing a model where private sector participation serves community goals rather than image driven campaigns.

The foundation describes its mission as long term, rooted in sustained relationships and collective effort rather than isolated interventions. Education, food security, and family support remain the focus, guided by collaboration with local leaders who understand the terrain better than any outside institution.

The Con Cora Tour Stays Close to the Ground

The Con Cora Tour continues across Colombia with future stops planned in regions facing distinct but connected challenges, always returning to the same principle of proximity. The work centers on strengthening what already exists rather than imposing external solutions, allowing communities to define progress on their own terms.

In La Guajira, that work begins with classrooms, water access, and safe spaces for children to learn and play, while honoring Wayuu culture as a living force rather than a footnote. For Colombian women navigating scarcity with strength and creativity, the tour offers support that feels grounded in respect rather than distance.

The Con Cora Tour moves forward with a clear through line, showing how influence can remain rooted in place while reaching far through action that stays close to the ground.