Rihanna has been ridiculously prolific this summer, so you’d think she’d want to take some time to chill out. But there are two more… oh wait, three more launches this month — sorry, we lost count — that her fashion-lingerie-makeup are eagerly anticipating.
Today, Rihanna launches the Pro Filt’r Hydrating Longwear Foundation in 50 shades, offering people with normal to dry skin a more quenching, less matte look from their foundation. The formula contains hyaluronic acid, helping your skin retain its moisture and collagen levels (it’s an essential skin care ingredient for people who have mature or damaged skin), as well as non-comedogenic, non-greasy grapeseed oil, which is high in vitamin C and will help fend off damage from environmental stressors.
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TODAY IS THE DAY your skin game will FOREVER be changed! 🗣 Our normal to dry fam needed us, and we delivered! Our new #PROFILTRHYDRATINGFOUNDATION — a long wearing, medium to full coverage natural finish formula that's drippin' with Grape Seed Oil and Sodium Hyaluronate to keep skin looking bomb and hydrated is available NOW! 💦 Get them in the same 50 shades as our #PROFILTRSOFTMATTEFOUNDATION at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP.
Next up on her queue of launches is the Fenty Beauty Ultra Fine Brow Pencil & Styler, which will be available next Friday, August 23rd. The pencil boasts a tip that gives you fine precision over building up natural looking brows… in 14 different shades.
Perhaps the most significant launch of the month, though, is a special, limited edition release of Savage x Fenty basics whose proceeds will be donated to the Clara Lionel Foundation, a non-profit organization named after Rihanna’s grandparents. The release precedes next month’s Diamond Ball fundraiser, the fifth annual event on September 12th, hosted by Seth Meyers that will feature a performance by Pharrell. Last year’s Diamond Ball brought in nearly $6 million dollars.
Rihanna founded the Clara Lionel Foundation in 2012 to advance educational opportunities all around the world. The foundation also builds for emergency response efforts, which in the past has supported efforts in Puerto Rico, Mexico, and Texas. Justine Lucas, the director of the Clara Lionel Foundation, explained to Time Magazine after last year’s Diamond Ball fundraiser, “We became increasingly frustrated with this model we’re stuck in where we’re just reactionary to natural disasters for the four weeks afterward and we walk way. We don’t think of natural disasters as something that’s going to continue to occur with increasing frequency because of climate change, and what that means is that there’s vulnerable communities that are bracing just to get hit.”
Doing its part to raise the visibility of Clara Lionel Foundation’s mission, the Savage x Fenty CLF collection includes briefs, a tank, and a slip dress, all in a comfy, black jersey fabric. “You can do good and look good when you buy this Xclusive sleepwear set,” Rihanna announced in a press release. “It’s comfortable enough to wear to bed and you will sleep well knowing you have given back and made a difference.”