For the third consecutive year, Bad Bunny and Cheetos have launched their initiative to help Hispanic communities in the United States and Puerto Rico through the “Deja Tu Huella” campaign.
Since 2020, the “Deja Tu Huella” campaign has recognized Hispanic communities and called on fans to leave their mark on everything they do. This year, the notion of “leaving your mark” will come to life with the launch of the $500,000 Deja tu Huella Fund.
“I am proud to partner with Cheetos for a third year. Cheetos is known to celebrate all forms of self-expression, and, each year, we’ve been able to support people out there leaving their mark,” said Bad Bunny. “From expanding the Latin Music category at the American Music Awards in 2020 to collaborating with Adidas for an exclusive fashion line in 2021, and now the Deja tu Huella Fund this year, Cheetos has shown its commitment to a community that has impacted and continues to impact my life tremendously.”
The campaign is inspired by the “Magic Touch,” concept previously announced through the Cheetos television commercial launched last May.
The commercial, which premiered during the Billboard Music Awards 2022 and featured new music from Bad Bunny’s latest album, “Un Verano Sin Ti,” highlights the “magic touch” that the Hispanic community possesses to transform the world around them. Now, with the launch of the Deja tu Huella Fund, Cheetos and Bad Bunny will each award $25,000 to 20 individuals who use their “magic touch” to impact Hispanic communities.
Between July 18 and August 19, fans are invited to share via TikTok how they would use $25,000 to positively impact Hispanic communities in the U.S. and Puerto Rico.
To enter for a chance to win $25,000, fans can use the hashtags #DejatuHuellaFund and #Entry when sharing their video on TikTok showing how they would use the fund to make a positive change.
“As a brand known for leaving its mark in culture, Cheetos is here to encourage others to do the same,” said Stacy Taffet, senior vice president of marketing at Frito-Lay. “In the third iteration of the Deja tu Huella campaign, we’re eager to support fans on the ground in Hispanic communities across the U.S. and Puerto Rico. We’re excited to hear from so many amazing individuals and learn more about the impressive ways they are taking action.”