Crackdown on Narcotourism: New Bill Targets Pablo Escobar Memorabilia in Colombia 

Medellín Demolishes Pablo Escobar's Museum House, Signaling a Break from its Dark Past
Credit: Colombian National Police, Public domain

A legislative proposal poised to ignite debate and controversy arrives at Colombia’s Congress this Wednesday. The initiative seeks to prohibit the sale and distribution of items featuring figures such as Pablo Escobar and Jhon Jairo Velásquez, alias “Popeye.” It also aims to ban symbols related to these individuals. This phenomenon, seen globally with figures like Joaquín “El Chapo” Guzmán and Al Capone, is particularly prevalent in Antioquia (the state where Medellin is located), where one can easily find merchandise glorifying the late drug lord Pablo Escobar. 

Amidst the controversy, the allure of Escobar-related memorabilia remains strong. Shops in Antioquia abound with keychains, T-shirts, caps, and even images of Escobar’s ID card. Some locals even depend on selling these items for their livelihood. 

Is This the End of the Pablo Escobar Glorification?

According to El Colombiano, the proposed law would add an article to the Citizen Security and Coexistence Code, sanctioning those who commercialize, distribute, or use symbols that glorify convicted criminals. Fines range from $173,000 COP (or $42.44 USD) to $693,000 ($169.99 USD), with possible temporary suspension of activities or destruction of the items. Exemptions include materials for civic education, research, or electoral propaganda for individuals who have served their sentences and are eligible to run for office. 

Representative Cristian Avendaño acknowledges the potential impact on free expression, but emphasizes the need for debate. The project has not yet received government support, though some congress members back it. Avendaño suggests that economic reconversion for those relying on this commerce should be managed by the Ministry of Industry and Commerce, with technical and financial support. 

Freedom of Speech vs Narcotourism

The debate on this issue also touches on freedom of expression, with concerns about constitutional rights to express and disseminate thoughts and opinions. Avendaño insists that restrictions on using or wearing items related to convicted criminals will be addressed during legislative discussions. 

Statistics on how many people depend on this trade are scarce. The National Federation of Merchants (Fenalco) notes that most of these vendors operate informally, lacking official records. 

Nevertheless, the proposal’s introduction is motivated by a desire to move past stigmatization and cultural paradigms. The project seeks to end the commercial glorification of notorious figures and steer cultural narratives away from criminal idolization. 

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