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How Latina Entrepreneurs Are Changing the Face of the Beauty Industry

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A wave of Latinas is taking the reins of the beauty industry. Between influencers, consumers and owners, Latinas are looking to broaden and boost...
BELatina Beauty Brands

Black Representation and Leadership in the Beauty Industry: Who is Really Behind the Wheel?

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Protests — now international — against structural racism have brought to light the multiplicity of discriminatory nuances, especially within corporate leadership schemes. The beauty industry,...
Latinx entrepreneurs Beauty BELatina Latinx

Valdé Beauty Wants To Help the Community and Launches the First Annual Latinx Beauty...

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At BELatina, we have been tirelessly pointing out for at least two years that the biggest obstacle for Latinx entrepreneurs is funding. We are...
AMP Beauty LA BELatina Latinx

This E-Tailer Wants To Make It Easy To Access and Discover the Best in...

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One of the heaviest yokes women of color have been subject to is beauty culture. For decades now, access to products that cater to...
Photo courtesy of Shamor Belliard Belatina, latinx

Meet Shamor Belliard, the Latina Entrepreneur Who Believes in Shining Light on the Beauty...

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Shamor Belliard grew up in Flushing, Queens, in a Dominican-American family. During the pandemic, she and her husband, Israel Cancel, designed Just Beauty CBD,...
Neumi Anekhe Oma The Label BELatina Latinx

Oma The Label, a Black-Owned Jewelry Brand That Challenges Industry Standards

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Have you ever thought about the stories behind the jewelry pieces you wear every day? Do you know who designed and created that ring...
Florida Black History BeLatina Latinx

The Beauty of Florida Beaches Lies in Black History

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Miami Beach was built on Black labor. When we visit the strip of hotels and beautiful beaches today, we seldom think of the roots...
Priscilla Jiminian BeLatina Latinx

Meet Priscilla Jiminian, the Afro-Latina Entrepreneur Behind Skinergy Beauty

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How many times have we looked in the mirror wishing we could find a product that really addresses the problems of our skin type?...
Cardi B Hair care products afro latinidad BeLatina Latinx

Beauty and Empowerment, How Cardi B Wants to Educate the Public on Afro-Latinidad

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If anyone knows how to capitalize on social media, it's Cardi B. The famous singer and rapper not only took off her career thanks...
Beauty Trends Not Animal Friendly BeLatina Latinx

Believe It or Not, There Are Still Beauty Trends and Products that Aren’t Animal...

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We enjoy applying a luxurious color on our lips to match a mood or look. A moisturizing cream to soften our face or body,...
Beauty on a budget BeLatina Latinx

Looking For Beauty On A Budget? We Got you!

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In 2019, the cosmetics industry’s revenue was in the billions. The US spent close to 50 billion dollars alone to help with beautification routines.  Although...
Amara La Negra BELatina Latinx

A Different Way to Cope with Isolation: Beauty Empowerment With Amara La Negra

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In anticipation of our IG Live with Amara La Negra today, we're running our piece about her Grind Pretty quarterly subscription box service that...